Continuing to make a mark in knitwear segment, lifestyle brand Monte Carlo’s Autumn/Winter 2019 collection uses high-end quality yarns and fabrics inspired by latest trends from around the world. “We have introduced many innovations in this collection,” notes Sandeep Jain, Executive Director of the brand. “For instance, jackets have headphones and ipods in it. We have also introduced new designs in apparels for men, women and children which givesthem a fabulous look. The offerings include ponchos, capetops, round neck tops and kurtis,” he adds. Jain expects the winter season to generate good sales and business for the brand. “Last year weather conditions were supportive for our business. We hope things to remains the same this year too,” Jain avers.
Varied styles, comfort boosts T-shirt sales
Jain believes there is no outfit in the world as simple and comfortable as a T-shirt. “T-shirts are an essential part of every woman’s wardrobe. And even though a T-shirt is a basic piece of clothing, they are available in varied styles like V-neck, boat neck, and with collars. Moreover a T-shirt is one of the most dynamic and comfortable apparel because of its soft knit fabric, fit, and versatile use.” Monte Carlo also offers a huge variety of collars in its T-shirts, “We have basic, Peter Pan and Chinese collarsand also high neck.”
Jain says, the women’s knitwear segment is growing year on year.“Knit wear fabrics are comfortable, stretchable, and easy to care. They also have the capacity to absorb moisture, and are apt for sports and yoga wear. Their adaptability in new categories such as athleisure, gym wear, yoga wear, comfort wear, et al., is luring brands to cater to the growing market,” states Jain.
Penetrating the heartland
Having a pan-India presence, Monte Carlo now seeks to spread out further in the Western and Southern regions of India. “We are adding around 25 stores across the country every year. We have a comprehensive range of woolens, cottons, cotton blended, knitted and woven apparels for men, women and kids under the umbrella brand Monte Carlo,” he says. “We continue to drive the trend towards active wear and are yet to develop our full potential in the segment.”
Monte Carlo has an online presence as well, which has helped the brand immensely. “Theadvent of smartphones and affordable internet packages has given a boost to our online retail business. Mostcustomers have a time crunch so they prefer to buy online. Moreover, the discounts offered by online channels also augment sales,” he adds.