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Monte Carlo to exploit its athleisure potential, penetrate newer markets

Monte Carlo to exploit its athleisure potential penetrate newer markets“Innovation is the mother of progress as it contributes to the growth and development of any segment,” says Sandeep Jain, Executive Director, Monte Carlo. “In the apparel segment, innovation shapes up new styles and trends,” he adds. His brand, Monte Carlo is innovating by incorporating latest styles and fabrics trends in its upcoming collection. From dry-fit materials, to denims in different washes, to cotton-blend attires, the collection encompasses e everything. “We have also added floral and other prints in this collection to give it a contemporary look,” adds Jain.

Another innovation that Monte Carlo has incorporated in thisMonte Carlo to exploit its athleisure potential collection includes technology enabled apparel which combines convenience with style. “The color palette veers mostly towards light, sorbet with a special segment dedicated to breezy whites,” adds Jain.

Increase working women drives western wear market

Jain points out, both the casual and formal wear segments in women’s western wear are fast growing due to a rise in participation of women in workspace. "Modern Indian woman is ready to experiment and does not want to lag behind in fashion. Ranging from business formals to smart casuals to Friday dressing, she is concerned about her looks at her workplace,” notes Jain.

Jain also believes that it is a common misconception amongst consumers that the branded market, owing to its price range, has no takers. “In fact, the branded western wear market is faring well, owing to the push provided by ecommerce platforms. The entry of international brands, has also added to awareness in this category,” he adds.

Customers expand budgets for quality products

Customers have understood the connection between price and quality. A good quality product justifies its price, thereby attracting consumers to increase their budgets. “People who seek a good branded product don’t mind paying extra for it. We ensure that our customers get value for money,” adds Jain.

Monte Carlo already has a pan-India presence. “However, we seek to penetrate further in the western and southern regions of India,” says Jain. The brand is already adding around 25 stores across the country every year. “In product assortment, we are yet to exploit our full potential in the athleisure segment,” he sums up.

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