Lifestyle brand Monte Carlo’s Autumn/Winter 2019 collection uses high quality yarns and fabrics inspired by latest trends around the world. “We have introduced many innovations in this collection,” notes Sandeep Jain, Executive Director of the brand. “For instance, the jackets collection have headphones and ipods in it. We have also introduced new designs in the apparels for men, women, children etc, which will give them a fabulous look. Besides, we have also introduced ponchos, capetops, round neck tops and kurtis,” he adds. Jain expects the winter season to generate good sales and business for the brand. “Last year climate conditions were very supportive for business. We hope it remains the same this year as well,” Jain opines.
Varied styles, comfort boosts T-shirt sales in India
Jain believes, there is no outfit in the world as simple and comfortable as a T-shirt. “T-shirts are becoming an essential part of the wardrobe of every woman,” he says further adding. Even though T-shirts are a basic piece of clothing, they are available in varied styles such as V- neck, boat neckline and collars. Moreover a T-shirt is considered to be one of the most dynamic and comfortable wear in the because of its soft knit fabric, fits, and the versatile use.” Monte Carlo also offers a huge variety of collars in its T-shirts, “We have the basic collar, Peter Pan collar, Chinese collar and high neck. Price points also vary from brand to brand but the basic and average starts from Rs 500 onwards,” he informs.
Versatile applications boost knitwear sales
According to Jain, women’s knitwear segment is growing from year to year. Knit wear fabrics are comfortable, stretchable, and easy to care. They also have the capacity to absorb moisture, and are apt for sports and yoga wear. Their adaptability in new categories such as athleisure, gym wear, yoga wear, comfort wear, et al, is luring many brands/retailers to cater to this growing knitwear market.
Women’s casual wear collection largely comprises tops made out of chiffon, cropped or utility pants, fashionable skirts, silk, velvet, cargo, capris and shirts made out of denim, silk and chambray, different washes of denim, leather or denim jackets, etc.
Penetrating the Indian heartland
Having a pan-India presence, Monte Carlo now seeks to penetrate further in the western and southern regions of India. “We are adding around 25 stores across the country every year. We have a comprehensive range of woollen, cotton, cotton blended, knitted and woven apparels for men, women and kids under the umbrella brand Monte Carlo,” Jain informs. “We continue to drive the trend towards active wear and are yet to develop our full potential in this segment. Our other emerging fashion trends include the growth in women’s wear, kids wear and casual wear,” he adds.
Monte Carlo also has an online presence, which has helped the brand immensely. “The advent of smartphones and affordable internet packages has boosted our online retail business. Mostly customers have time crunch and so they prefer to buy stuff online. Moreover, the discounts offered by online channels also aid in augmenting sales,” he adds.