Mufti has added footwear to its product bsasket and signed up actor Kartik Aaryan as brand ambassador. The footwear range is aimed at providing holistic lifestyle dressing solution and has the same ethos as the brand’s other offerings, which is young, casual yet comfortable.
Mufti, launched in 1998, caters to men and retails through more than 1,400 multi-brand outlets and 120 large format stores. It has a strong presence in India’s casual wear market, especially in the shirt and denim categories. The brand offers a range of T-shirts, shorts, joggers, outerwear, blazers, and accessories. The brand, since inception, has aimed at providing an alternative dressing solution that doesn’t conform to fashion while being a casual wear denim brand.
Kartik Aaryan has been signed on since he has a fun, easy-going and youthful persona which goes perfectly with the brand’s image. The core belief of the brand is innovation and originality thereby giving its customers a product that is different. Mufti was built with the vision of being the first global fashion brand with Indian roots.