Feedback
A pioneer B2B media and publication platform connecting with Fashion Brands & Retail in India

Mufti adds footwear, ropes in Kartik Aaryan as brand ambassador

Mufti has added footwear to its product bsasket and signed up actor Kartik Aaryan as brand ambassador. The footwear range is aimed at providing holistic lifestyle dressing solution and has the same ethos as the brand’s other offerings, which is young, casual yet comfortable.

Mufti, launched in 1998, caters to men and retails through more than 1,400 multi-brand outlets and 120 large format stores. It has a strong presence in India’s casual wear market, especially in the shirt and denim categories. The brand offers a range of T-shirts, shorts, joggers, outerwear, blazers, and accessories. The brand, since inception, has aimed at providing an alternative dressing solution that doesn’t conform to fashion while being a casual wear denim brand.

Kartik Aaryan has been signed on since he has a fun, easy-going and youthful persona which goes perfectly with the brand’s image. The core belief of the brand is innovation and originality thereby giving its customers a product that is different. Mufti was built with the vision of being the first global fashion brand with Indian roots.

 

LATEST TOP NEWS
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10

Classic Polo to add 20-30 stores next year

Classic Polo to add 20-30 stores next year

Classic Polo’s S/S ’19 collection features nano interlock, injected, supima, linen cotton, mercerised, multi color inject, etc. It also offers bonding technology for knit/woven, micro knitted denim, micro dobby, oxford... Read more

Bespoke clothing start-ups transforming apparel landscape in India

Bespoke clothing start-ups transforming apparel landscape in India

Taking consumers away from mass-produced and one-size-fits-all options to bespoke clothing is a growing expanse in India. While the concept was prevalent for long with neighbourhood tailors or boutiques it... Read more

18 Fire creating unique styles and variety in fusion wear

18 Fire creating unique styles and variety in fusion wear

The fashion industry has always been ruled by innovation and styling. Fusion wear brand blends innovation and style with the minimalistic and basic as it relates to the niche market... Read more

India’s draft e-commerce policy to give level playing field to stakeholders

India’s draft e-commerce policy to give level playing field to stakeholders

The government recently released the draft e-commerce policy, intended to promote ‘Make in India’ and create a level playing field for homegrown companies. Once adopted, it could lead to the... Read more

Arvind reports tepid Q1 results, textile segment underperforms

Arvind reports tepid Q1 results, textile segment underperforms

Arvind, one of India’s biggest textile conglomerates, recorded moderate consolidated top-line growth in Q1 FY19 mainly due to the underperformance of the textile segment. This was largely on account of... Read more

Fifty Degree launches a new collection of tees

Fifty Degree launches a new collection of tees

Fifty Degree, the flagship brand of V3 Exports, recently entered the Indian T-shirt market. The brand specialising in men’s T-shirts has four categories: formals, basics, sports and casuals. To enhance... Read more

Comformance gaining grounds in work place

Comformance gaining grounds in work place

Need for comfort is slowly seeping into formal dressing as well because comfort is the most elemental form of being ergonomically sound. A recent study by Storm line, the foul... Read more

Couture Week presented the best fusion of traditional and contemporary fashion

Couture Week presented the best fusion of traditional and contemporary fashion

The yearly fashion extravaganza ‘India Couture Week’ presented an ensemble of luxury fashion. The five day fashion marathon of ICW 2018 saw some of India’s finest and most respected couturiers... Read more

Bodycare International to launch new kids’ products

Bodycare International to launch new kids’ products

A leading player in the kids’ innerwear, infant wear and thermals category, Bodycare International with its renowned brands Proteens and Bodycare Insider offers vests, briefs, trunks, panties, bloomers, boxers, etc... Read more

Madame wows Indian women with its fashionable line up

Madame wows Indian women with its fashionable line up

Offering western wear at affordable rates, Madame operates through over 150 EBOs. Recently it has opened four international stores in Nepal, Saudi Arabia, Bhutan, and plans to cover the Asia... Read more

MOST POPULAR NEWS
Go to top