The Clothing Rental, based in Mumbai, specializes in Indian as well as western wear for men and women. About a decade old, it pioneered the concept of a shared economy, reducing the need for expensive purchases and making high fashion affordable. They now cater to any location in India says Shilpa Bhatia, founder and director of marketing at The Clothing Rental. The brand caters to remote locations where many e-commerce companies fall short. The Clothing Rental delivers to Delhi, Noida, Haryana, Bangalore, Chennai, Hyderabad, Kolkata, Pune, Udaipur, Raipur, Jaipur and many others.
Focusing on building an online presence the brand invests in the website and app development. New collections are added constantly and the brand stays ahead of the curve by keeping itself abreast of digital trends.
With an e-commerce portal, The Clothing Rental also has two offline stores in Mumbai. Flyrobe is another online fashion rental start-up. The company allows users to rent premium apparel and accessories, and curates apparel and accessories from designers such as Ritu Kumar and Masaba Gupta. Flyrobe currently operates in Mumbai and Delhi and plans to branch out to Hyderabad and Bangalore in the coming months.
The Clothing Rental and Flyrobe are among the 15-odd start-ups that have mushroomed in the past 18 months to tap the market for pre-owned branded and designer apparel and renting garments.