Keeping in mind the changing needs of customers, the new collection from Mustang aims to provide maximum warmth during the winter season. “Our collection aims to keep customers comfortable and snug in the harsh weather,” says Lubeina Shahpurwala, Co-Founder of the brand.
Muted and dark shades dominate new collection
The colours incorporated in the new collection include: dark shades side accentuated through interesting designs and patterns. “Inspired by the dance form of ballet, these designs go beyond our regular styles to explore new and exciting prints. This range varies from an elephant and unicorn prints to orange juice and slipper prints. Though, we have added a splash of colour to some of these garments, our overall colour palette includes muted and dark shades such as blues, greys, browns and blacks,” explains Shahpurwala. In fabric, the brand mostly prefers the cotton. It has also launched a range of super soft athletic socks “whose wonderful fibre allows the skin to breathe.”
Expecting steady rise business
Maintaining an optimistic outlook for the festive and autumn season, Mustang anticipates a steady rise in business in the upcoming season. “We are looking to 25 per cent growth owing to our product innovations and growth in existing client base,” notes Shahpurwala. According to her, the socks segment in India is gaining momentum. “There is immense scope for growth in this category,” she adds. Although attracting the audience’s attention to this segment is quite challenging, Mustang aims to create awareness though various social media platforms.
Eco-friendly products, personalised solutions gain popularity
“Sustainability is the new buzz word for both consumers and retailers,” notes Shahpurwala. “Consumers are opting for more eco-friendly solutions which are creating immense opportunities in the hosiery segment,” she opines. The key to being a successful brand lies in providing “personalised and customised solutions to our customers and meeting the changing demands of the market.”