Feedback
A pioneer B2B media and publication platform connecting with Fashion Brands & Retail in India

Mustang to reach out to customer directly through e commerce

Mustang to reach out to customer directly through e commerce 002Divulging on the new collection, Lubeina Shahpurwala, co-founder, Mustang Socks & Accessories, says, “We are currently looking to set up and develop our e-commerce platform through which we want to be able to reach out to customers of all age – men, women and children. We aim to be one of the best apparel brands.”

For the current and upcoming season, spring and summer, we have planned to incorporate bright vibrant hues in our products. The new designs will also be bolder.

“Mustang is currently present in 8000+ MBOs. We have a robust distribution network with 36 distributors present across India. We are looking at fortifying it further this year. This would mean increasing our presence in all B+C territories other than strengthening our presence in the metros.” adds Shahpurwala

On the changing dynamics of socks segment, Shahpurwala says,“We have witnessed incredible surge in the knitwear industry due to the product and fibreMustang to reach out to customer directly through e commerce 001 innovations. Formal outerwear is also being manufactured in knitted fabrics where comfort and fashion are the main factors in the design element. The same concept has filtered down to the accessory segment in knits as well. Socks have become more fashionable, comfortable and easily accessible.”

Generally, these are impulse purchases and can be regularly changed. The segment is doing quite well offline and has encouraging growth potential. However, there are particular aspects that a customer looks for while shopping like convenience, location, price, etc. This isregardless of whether they areshopping online oroffline. If these things are kept in mind by online and offline retailers, there is immense and more potential for knitwear to further boom.

Online retail catching up?

A lot of our customers want comfort to be a major component of their fashion statement, says Shahpurwala. “They are completely aware and sure of what they want. This has led to a great outlet for our fashion product line and also immediate feedback on our designs. Although the conventional trade has apprehensions about the trendier range, but this channel has reinforced our belief in the fashion business and has also helped us build dealer confidences.”Talking about the range, she says, “We plan to showcase a mixed range of products where we presentbasic value packs as well as our fashion line. By this, we will be able to ensure that our both our existing customers who want our basic and fashion line, get access to the same and the youth get access to the trend line.”

Branded vs non-branded

Earlier, the knitwear industry was dominated by non-branded players. However now, it is rapidly growing as more and more brands gear up for this segment. “Our brand name is synonymous with socks in India. When our brand is spotted, the customer surely is aware that he is buying the best apparel India has to offer,” proudly says Shahpurwala.

Export scene in India

“India is now numero uno in garment export to the US, where men’s/boys’ cotton knit shirts are concerned. We overtook China for a while in 2016, for the first time and this was only because of the dip in their exports of knitwear. The slouch opened doors for not only India, but also other developing countries such as Vietnam and Bangladesh.Like us, these countries too have an increased market share in segments like women/girls knitwear, men/ boys’cotton trousers, shorts, nightwear, etc.However, India is finding it difficult to compete with nations like Europe and other parts since it does not enjoy benefits like Vietnam, Bangladesh, Cambodia, Sri Lanka and others under trade agreements,” elaborates Shahpurwala.

LATEST TOP NEWS
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10

Mirrorsize US to launch ‘draping’ solution based on customer’s selection of fabr…

Mirrorsize US to launch ‘draping’ solution based on customer’s selection of fabric, style

The Indian arm of NJ-based company, Mirrorsize US Inc, plans to launch a ‘Draping’ product in the next three to four months. “Based on customer’s selection of fabric, style, etc,... Read more

UV&W to tap over 2,000 MBOs, increase online presence by 2020

UV&W to tap over 2,000 MBOs, increase online presence by 2020

Believing in “innovation plays a vital role in this category,” thermal wear brand UV&W has added new blends besides introducing new styles this season. In addition to its base color... Read more

Kavin’s new thermal range promises best warmth and comfort

Kavin’s new thermal range promises best warmth and comfort

Following its motto: ‘Inspire to design, design to style and style to perfection,’ Kavin’s A/W ’19 collection is a special range of thermal wear in Miyabi fabric. “This range of... Read more

Adding more variety to its range, Juelle is positive about business this winter

Adding more variety to its range, Juelle is positive about business this winter

The latest winter wear range from Juelle is trendy, chic and highly adaptable to the youth. “Embroideries and fancy yarns have emerged as the major style statement this year. Sweaters... Read more

Indian techies tackle sizing issues with AI-based solutions

Indian techies tackle sizing issues with AI-based solutions

A 2016 survey of 1,000 online shoppers by British consumer analysis firm Savvy Marketing showed around 63 per cent of women buyers returned their clothes. Most of these clothes were... Read more

Vingo to add summer collection, launch own portal to expand retail

Vingo to add summer collection, launch own portal to expand retail

Delhi-based garment company, Vingo Clothing has big plans for the future. The company, which recently launched its winter range, is now working on its summer collection, “Which will be more... Read more

Shingora to expand product category, launch new collections

Shingora to expand product category, launch new collections

Winterwear brand Shingora has introduced its autumn/ winter ’18 collection featuring embroideries, checks and jacquards. This collection is adorned with funky and floral prints. “Our biggest launch however, is the... Read more

Tirupur garment exporters look at domestic market, investing in Ethiopia

Tirupur garment exporters look at domestic market, investing in Ethiopia

Global festive season has brought a ray of hope to Tirupur, which recently witnessed one of its worst years. Demonetisation coupled with the implementation of Goods and Services Tax (GST)... Read more

Making a mark with jackets, Replay Square optimistic business this season

Making a mark with jackets, Replay Square optimistic business this season

Raman Kapoor, Managing Director, Replay Square, a manufacturer of designer jackets, has a very positive view of the current market. The market, according to him is good “as production level... Read more

4th Intex South Asia gets an overwhelming response with over 3,500 attendees

4th Intex South Asia gets an overwhelming response with over 3,500 attendees

The 4th edition of Intex South Asia, held from November 14 to 16, 2018, at the Sirimavo Bandaranaike Memorial Exhibition Centre (BMICH) in Colombo, Sri Lanka, showcased a wide range... Read more

MOST POPULAR NEWS
Go to top