E-commerce company Myntra has appointed Disha Patani as its brand ambassador to further consolidate its strong position in the massive and rapidly-growing beauty and personal care (BPC) market in India. As per the company, her interactive social media presence, coupled with her style quotient, will help them penetrate wider geographies while driving recall for the category at scale.
Patani’s upcoming, first-ever, brand campaign for the category will further emphasise the distinct value proposition of the company being a leading fashion and lifestyle destination for an entire gamut of products. .
Amar Nagaram, CEO, Myntra, said, through its tech-based personalization capabilities, a growing portfolio, and content innovation, the retailer is extending its superlative consumer experience to cater to the beauty needs of consumers and help them complete the look. Patani will help the retailer to achieve its vision of providing a holistic fashion and lifestyle offering to our fashion-forward consumers across the nation under one roof.