Myntra recently launched its new offline store for brand Roadster. Known as ‘Roadster Go’, the offline store is located at Vega City mall in Bengaluru and inherits the legacy of brand Roadster’s hi-tech fashion omni channel experience, which is the first of its kind in the country. The company launched its first ever ‘Roadster Go’ store at Mantri mall in Malleshwaram in 2018, introducing visitors to a slew of technological innovations to enhance customers shopping experience and bringing online and offline experiences under one roof.
The new ‘Roadster Go’ store is the biggest for the brand. As a 100 per cent RFID(Radio-frequency identification) enabled store, shoppers will be able to pick up their favourite products without any assistance, discover real time online prices and do a self-checkout in 30 seconds, making it smarter, faster and seamless.
The RFID enabled digital screens at the store offers shoppers detailed information about a particular product. Customers will also be able to buy all the products at real time online prices which they can discover on the digital screen when they hold the product up against it.
They can also initiate a 30 second self-checkout by placing all the products in the RFID tray which will capture product details and display the bill on the screen, which can be paid using a debit/credit card, upon confirmation, eliminating the need for scanning individual products or removing security tags from each garment.