Feedback
A pioneer B2B media and publication platform connecting with Fashion Brands & Retail in India

Nauti Nati to introduce a kid’s ethnic wear range, enter more MBOs

Nauti Nati to introduce a kids ethnic wear rangeKids’ wear brand Nauti Nati plans to foray into the kids’ ethnic wear segment. The brand caters to boys in the age group one to five years and girls six months to eight years. “We do not cater to boys older than five years as purchasing for this age group becomes more brand-oriented and product differentiation becomes difficult,” notes Shantanu Dugar, Director of the brand. “For girls in the age group six to 14 years, we have a separate brand called Natilene as this age group has a distinct identity and requires special focus,” he explains.

Focus on natural fibers, accurate fits and vibrant colors

Launched with a vision to provide fashion forward clothing at affordable rates for Indian children, majority of Nauti Nati’s products are manufactured in-house and adhere to the strictest export standard quality control. “Our brand has consistently delivered best-in-class performance though our focus on natural fibres, accurate fits, and vibrant colors that match Indian preferences. Even our embroideries and trims are customised to the preferences and aspirations of our target groups” adds Dugar.Nauti Nati to introduce a kids ethnic wear range enter more MBOs

Dugar points out, functionality and pricing are sharper for children’s wear compared to men’s and women’s segment. “However, since not enough brands’ exist in this segment, fashion differentiation is still possible,” he says. A shift in preferences from unbranded to branded clothes and an access to international fashion makes kid’s wear segment promising in India. Organised retail also makes distribution for retailers/brands easier.

Challenges in the segment

However, as against the men’s and women’s segments which can be run with a limited assortment also, in kid’s wear, all categories need to be serviced. “This is because mothers’ tend to shop more frequently and prefer going to stores that meet most of their requirements,” notes Dugar. Secondly, kid’s wear has more sizes than adult brands therefore, have to work on their own grading and sizing parameters and constantly evolve. Around 85 per cent of kid’s wear market is driven by unorganised brands in India. “Even if international brands cater to 70 per cent of the remaining 15 per cent, it is still only 10 per cent of the overall mix,” adds Dugar.

In future, Nauti Nati plans to increase its presence in multi-brand stores from the current 50 MBOs to well over 300 in the next two to three years. “We also plan to launch our own range of footwear online in 2020,” Dugar informs.

LATEST TOP NEWS
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10

COVID-19: Indian fashion designers seek banks’ help to recover losses

COVID-19: Indian fashion designers seek banks’ help to recover losses

The biggest crisis till date for the apparel and fashion industry, the COVID-19 outbreak is also likely to have a deep impact on Indian designers. As Sandeep Khosla of prominent... Read more

CMAI survey reflects a bleak future for the industry post-lockdown

CMAI survey reflects a bleak future for the industry post-lockdown

Deeply concerned with the economic impact of the lockdown caused by COVID-19, CMAI conducted a survey among members to find out how they were facing the current circumstances; what is... Read more

Digital platforms become the new modes of interaction for Indian brands

Digital platforms become the new modes of interaction for Indian brands

Brick and mortar retailers across India have adopted a guarded approach to the massive growth of e-commerce platforms in India. However, to address the concerns of all parties including consumers,... Read more

Brands face near term losses as retailers shut stores due to COVID 19

Brands face near term losses as retailers shut stores due to COVID 19

With the COVID -19 virus rapidly crawling into the skin of humanity worldwide, apparel brands and retail companies are likely to be severely impacted in the near term as government... Read more

India’s e-commerce competition heats up as Reliance joins the race

India’s e-commerce competition heats up as Reliance joins the race

The Indian e-commerce sector, which saw several ups and downs in the past decade, has completely transformed the shopping patterns of consumers. Though the sector’s growth slowed around the middle... Read more

Coronavirus threatens retail jobs, revenue growth in India

Coronavirus threatens retail jobs, revenue growth in India

The Retailers Association of India (RAI) says, COVID-19 pandemic amid an economic slowdown has hit revenue at Indian retailers selling non essential items like clothes and jewellery by 75 percent... Read more

Despite FDI relaxations, single brand retailers choose local partners for India

Despite FDI relaxations, single brand retailers choose local partners for India

The Department for Promotion of Industry and Internal Trade (DPIIT) recently clarified that single brand retailers, owned by foreign companies, can fulfill their local sourcing requirements by procuring goods produced... Read more

Tracking the imaginative approach to a Fabindia's evolution

Tracking the imaginative approach to a Fabindia's evolution

Shubha Patvardhan, Professor of management at the UD’s Alfred Lerner College of Business and Economics, and J Ramachandran from the Indian Institute of Management Bangalore in their award-winning paper ‘Shaping... Read more

Tjori dedicates itself to beauty and strength of traditional Indian heritage

Tjori dedicates itself to beauty and strength of traditional Indian heritage

With its rich traditions and culture, love for ethnic wear never fades in India. Though many new trends and styles have been introduced lately, ethnic wear continues to be the... Read more

With innovative collections, Lotto to focus on retail expansion in Tier II, III …

With innovative collections, Lotto to focus on retail expansion in Tier II, III cities

With its name derived from the last name of its founders, Lotto is synonymous with technological and design innovation in the world of sports. The brand has created a niche... Read more

MOST POPULAR NEWS
Go to top