Established in 1998, Neva has become an undisputable market leader with its innovative and quality products. The company operates in six categories including thermal wear, active wear, sweaters, jackets, innerwear and lingerie for men, women and kids. “Being a pioneer in thermals, we offer innovative fabrics in these categories,” says Niti Jain, Director of the company. Brands operated by the company include Neva Mod quilt, Neva Esancia, Neva Velveti, Neva Mod wool, Neva Sofit, Neva Stile, Live free, Neva Maxx, Feona Jersey, Neva Miss and Neva Mint.
For cold mountainous regions like J&K and Ladakh, where winters are at their peak, Neva offers the Glacia range of thermalwear that can also be worn as nightwear tracksuit in other areas. For the wholesale market, the company offers its Quiltex range. “We also offer summer active wear including tracksuits, track pants, T-shirts, Bermudas,” Jain says.
Neva to market Reliance fabrics
Neva recently tied up with Reliance to market apparels made from the company’s R|Elan Kooltex range of fabrics. “This fabric absorbs sweat and is embedded in the yarn which aids washing,” notes Jain. The brand also markets Reliance’s Feel Fresh range of fabrics “which keeps the garment fresh and odour free.” In future, Neva aims to be a major thermal and a summer wear brand.
Getting future ready with modern technologies
Neva has a computerised plant and state of the art machines for processing and manufacturing latest garments. It is one of the most capable units of North India which has all in-house facilities right from yarn dying, knitting, and fabric processing finishing to manufacturing of garments. The production capacity is 25,000 pieces per day. The products are manufactured under strict quality control norms.
The future holds tremendous potential for Neva as the company plans to add over 100 franchisees and increase its store count to 300.