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New innovations to fuel Duke’s market growth

New innovations to fuel Dukes marketDrawing inspiration from European Fashion, Duke Fashions India recently introduced light weight sweaters, quilted interlocks and fancy jacquards. The brand, which emphasises equally on fashion and functionally, targets 30 per cent growth in business in the forthcoming season. “We are expanding into the footwear and E-com categories where we expect to achieve high growth in coming years. We also plan to expand into new markets besides diversifying into the women’s and kidswear categories. Our products offer value for money and are trusted upon by our loyal customers,” notes Kuntal Raj Jain, Director of the brand.

Demand for knitted apparels increase

Revealing that the Indian knitwear industry is on double-digitNew innovations to fuel Dukes market growth growth trajectory, Jain observes, “Indian knitwear industry has witnessed a strong growth in the past few years. There is an increased demand for knitted apparels. Knitwear also contributes to the domestic apparel market and is expected to grow at a much faster pace in coming years.” According to him, technology is transforming fashion at a faster rate than ever with India expected to become the world’s fastest growing e-commerce market, driven by robust investment in the sector and rapid increase in the number of internet users.

Shift to omni-channel retail

Driven by a robust investment and rapid increase in the number of internet users, online retail in India is expected to be on par with the physical stores in the upcoming few years. However, physical stores still draw a significant crowd. “Retailers are implementing an omni-channel approach by which online and physical platforms complement each other in driving customer satisfaction,” Jain observes.

He also believes customers today are becoming more fashion-conscious rather than just aiming for discounts. Fashion consciousness is increasing day by day and everyone wants to look best. “This fuels customers’ interest in new collections every season. Growing urbanisation, younger demographics, rising incomes and expectations are expected to further fuel the market growth,” Jain sums up.

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