Feedback
A pioneer B2B media and publication platform connecting with Fashion Brands & Retail in India

Nissan India launches ‘Seat Belt Shirt’ as a CSR initiative

Nissan India has launched the Nissan SBS – Seat Belt Shirt as part of #HaveYouClickedToday public service and CSR initiative in India. The Nissan SBS has been co-created in partnership with ace fashion designer Kunal Rawal and is based on insights from India’s first survey ‘Rear Seat Belt Usage and Child Road Safety in India’ commissioned by Nissan India and SaveLIFE Foundation released earlier this year.

Over one-fifth of all Indians choose to not wear rear seat belts in their cars due to discomfort, the risk of creasing or ruining their clothes. Based on this insight and with an aim to raise awareness around the usage of rear seat belts in India, Nissan India has partnered with Bollywood’s ace fashion designer, Kunal Rawal, to co-create the Nissan Seat Belt Shirt.

The Nissan Seat Belt Shirt is a wrinkle-resistant shirt that combines style and quality for men and women who seek to look impeccable without sacrificing on comfort and safety. Available in classic white, the Nissan SBS uses a soft, breathable and lightweight cotton-polyester blend, making it the ideal choice for hot summers, or under jackets for formal occasions. The shirt sports a mnemonic of a seat belt to ensure that people remember to buckle up when in the car.

Recently, Nissan India launched a #HaveYouClickedToday campaign which aims to raise awareness around the usage of rear seat belts in India. As a part of this campaign, Nissan India commissioned an 11-city survey in partnership with SaveLIFE Foundation to dive deeper into road safety trends in India and understand reasons why people don’t wear seatbelts.

 

LATEST TOP NEWS
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10

Quality products, retail expansion helps Mufti balance fashion and comfort

Quality products, retail expansion helps Mufti balance fashion and comfort

Among the popular casualwear brands in India, Mufti thrives on the basic principle of novelty in menswear fashion. The brand, catering to Indian men strikes the right balance between fashion... Read more

Neva to reclaim its position through new collections, retail expansion

Neva to reclaim its position through new collections, retail expansion

“Our new Spring/Summer Collection 2018-19 is not only high on style but also a treat for quality conscious customer,” says Anuj Jain, AVP-Advertising, Neva. “The collection provides clothes for all... Read more

Kids brand Kittens plans to go global

Kids brand Kittens plans to go global

“The sky is the limit for us,” says Rachna Shah, Partner, JS Clothing Company, owner of the kids wear brand Kittens. The brand, after 25 years of fruitful journey in... Read more

Woodland foresees positive growth ahead, plans to continue retail expansion

Woodland foresees positive growth ahead, plans to continue retail expansion

As the weather warms up, Woodland is ready with its Spring/Summer 2019 collections that will hit stores soon. “The fabrics that will rule this season include: suede, canvas, blends, etc.... Read more

Transforming Retail Awards: Showcases the potential of Indian retail industry

Transforming Retail Awards: Showcases the potential of Indian retail industry

“There are many who are yet to understand the potential of the Indian retail industry that we seek to unleash,” said Smriti Zubin Irani, Union Minister of Textiles speaking at... Read more

CMAI’s India Size Project to benefit manufacturers and consumers alike

CMAI’s India Size Project to benefit manufacturers and consumers alike

CMAI recently launched the India Size Project that aims to study Indian body types to create an Indian size chart. “The project is not only an emblem but a resolve... Read more

Raisin aims for a holistic experience with retail expansion on the cards

Raisin aims for a holistic experience with retail expansion on the cards

Staying close to its core strength of providing exceptionally comfortable fashion, Raisin, in the upcoming summer season, plans to introduce a new collection ‘You Are Hue’ Spring/Summer ’19. “True to... Read more

Not yet ready for summer, Tom Tailor launches an in-between range

Not yet ready for summer, Tom Tailor launches an in-between range

All collections of Tom Tailor exude individuality and a sense of style, and skillfully combine classic pieces with seasonal fashion trends. The brand for the upcoming season is launching two... Read more

Duke’s launches S/S ’19 collection, to foray into new segments

Duke’s launches S/S ’19 collection, to foray into new segments

Kuntal Raj Jain, Director, Duke believes “innovation is most important in the fashion industry.” With a style statement that says, ‘clean, chic and vibrant attitude’ for the not so patient... Read more

Numero Uno celebrates individuality with new collection

Numero Uno celebrates individuality with new collection

The S/S’19 collection of Numero Uno offers an interesting mix of natural and sustainable fabrics alongwith technology-driven sustainable wash. The collection comprises ‘One Glass Water Jeans’, and a new collection... Read more

MOST POPULAR NEWS
Go to top