Feedback
A pioneer B2B media and publication platform connecting with Fashion Brands & Retail in India

Nitin Bal Chauhan endorses sustainable fashion with new line

Nitin Bal Chauhan is promoting sustainable fashion with his new line, NBC Sustain. Chauhan is also set to launch a flagship store in New Delhi this month. The idea behind NBC Sustain is to make handmade products. The store, Chauhan says, is for socially-conscious independent women from all walks of life and will be located in Ambawata One, Mehrauli.

Chauhan says modest fashion and sustainability it will be the focal point of his work. The main objective is to improve the quality of raw materials, design and production and market it well. His collection includes hand printing and dying techniques like shibori, tie-dye, batik etc. The designer works with man-made natural fibres like modal, bamboo silk, pineapple fibres, and organic cotton.

Besides working with sustainable weavers in Himachal Pradesh, he is creating marketing and design solutions for craft clusters in the region to promote sustainable textile production. NBC Sustain is committed to reviving and creating marketing solutions for indigenous crafts and tradition, believing this can change the landscape of fashion in India and abroad. He says it would take 10 seasons to transform the fashion industry and make it more sustainable than its current situation.

LATEST TOP NEWS
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10

Facing financial pressures, is Alok Industries on the verge of closure?

Facing financial pressures, is Alok Industries on the verge of closure?

Alok Industries, one of the most formidable players in Indian textile space, has been reeling under financial pressure and may soon be declared bankrupt if the dues aren’t paid. The... Read more

Fusion Beats: Creating a niche with a mix of traditional & western wear

Fusion Beats: Creating a niche with a mix of traditional & western wear

Fusion clothes fill the gap between the western and the traditional, and in India, Fusion Beats has created a niche in this space. Modern women seek for garments, which are... Read more

Bengaluru to host last show of JFW S/S ’18 runway showcase

Bengaluru to host last show of JFW S/S ’18 runway showcase

Junior’s Fashion Week is all set to conclude its Spring/Summer 2018 at Bengaluru with international brands like U.S. Polo Assn. Kids, Cherry Crumble California, Marks & Spencer, The Children's Place,... Read more

Soch launches week wear collection, focuses on retail expansion

Soch launches week wear collection, focuses on retail expansion

Women’s ethnic wear market is growing consistently with the infusion of a variety of new silhouettes and styles that enhance the fashion quotient while being comfortable. Trendy fusion wear, which... Read more

Predictive Analytic tools helping brands/retailers stay ahead in fashion

Predictive Analytic tools helping brands/retailers stay ahead in fashion

With designer labels filling up consumer’s wardrobes and fashion changing at lightning speed, the attention span of consumers is less than that of a goldfish. Given this scenario, designing clothes... Read more

India’s growing prominence in global e-com landscape

India’s growing prominence in global e-com landscape

The Hong Kong Trade Development Council has published a research on India’s growing e-commerce consumerism. As per the report, India is considered a difficult market to do business, despite substantial... Read more

Duty-free Chinese fabrics get converted into RMG in Bangladesh, enter India

Duty-free Chinese fabrics get converted into RMG in Bangladesh, enter India

Increasing apparel imports particularly from Bangladesh is silently disrupting India’s domestic textile value chain from fibre to apparel, suggest some reports. The industry has asked for immediate government intervention to... Read more

No Nasties optimistic about growth of organic clothing in India

No Nasties optimistic about growth of organic clothing in India

No Nasties today is one of the largest exporters of organic knits. Speaking about their upcoming collection and its emphasis on organic clothing, Apurva Kothari, Founder, No Nasties, says, “We... Read more

V Bazaar eyes 562,000 sq. ft. retail space by March 2020

V Bazaar eyes 562,000 sq. ft. retail space by March 2020

Knitwear as a category is not only more value for money but also trendy and in-fashion for V Bazaar’s customer base. The category contributes more than 70 per cent of... Read more

Alcis Sports to open more EBOs this year

Alcis Sports to open more EBOs this year

The active wear and athleisure market in India is poised for big growth as it’s passing through an exciting and interesting phase as the line between performance wear and lifestyle... Read more

MOST POPULAR NEWS
Go to top