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Not yet ready for summer, Tom Tailor launches an in-between range

Not yet ready for summer Tom Tailor launches an in between range 002All collections of Tom Tailor exude individuality and a sense of style, and skillfully combine classic pieces with seasonal fashion trends. The brand for the upcoming season is launching two exciting collections: ‘Leisure Saturday’ and ‘New Denim City’ in both women’s and men’s categories. “Though we successfully launched our winter collection, we are not yet ready to launch a summer collection. Instead, we are looking for ‘in-betweeners’, new essentials of everyday wardrobe,” says Devendra Gupta, Founder, Inceptra Lifestyle, owner of Tom Tailor brand.

Introducing season-less collections

Tom Tailors offers apparels that satisfy one’s desire to look cool without being oversdressed. “Season-less is a new aesthetic for today’s youth. Dressed-up leisure looks are in demand with layers of bright knit styles and flower midi skirts or bright coloured sweaters with blue high waist jeans,” notes Gupta. All collections are inspired by a particular theme. “For the new season, we plan to launch trans-season statement styles with fresh spring colors and prints. Trends such as rose-red combinations, multi-color stripes, suited dress-ups, slub effects, ecru details and photo prints will dominate the collection,” he adds.

“People are done with basic styles and seek new fabrics and cuts this season. Natural fabrics will be on an upswing withNot yet ready for summer Tom Tailor launches an in between range 001 animal prints, saturated colors, knotting details and denim emerging as key trends,” adds Gupta.

Focus on e-commerce

Currently present across 42 offline channels along with a notable online presence, Tom Tailor now plans to relaunch its website. “The online channel will be our main focus this year,” affirms Gupta.

 

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