Feedback
A pioneer B2B media and publication platform connecting with Fashion Brands & Retail in India

Now, Tata Cliq targets the luxe customer

Tata Cliq has carved an unique space for itself with its focus on brands that represent premium and quality. This e-commerce platform is targeting the affluent customer base and not just the discount seeker. The company is serving this segment by treating brands as symbiotic partners and key stakeholders. Tata Cliq gets store catalogues of brands- which are usually not given to other e-commerce platforms. This is different from other platforms where the focus is on discounts and category selling. The retailer feels the established way of doing e-commerce business such as largest catalogue, fastest delivery and lowest price is just one way. The platform is innovating an alternate e-commerce model that will speak to audiences who prioritise trust, brands and new launches as much as value. This is reflected in its choice of brands/products, cataloguing, editorial content, site merchandising and communication.

The business is also exploring a geo-fencing feature. This feature activates the moment a customer is near the physical store of one of the featured brands and provides him with new launches and offers that would be available at that store. In addition, to improve shopping convenience, the business is experimenting a scan and buy feature. This would allow Tata Cliq app users to do transactions on the move by scanning banners, digital screens, and more, displayed across locations.

LATEST TOP NEWS
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10

CMAI’s webinar highlights challenges facing industry today

CMAI’s webinar highlights challenges facing industry today

CMAI organized a webinar on April 5, 2020 on the theme ‘Flourish or Vanish in COVID-19 Economy’. The panelists included CMAI board members Rahul Mehta, Chief Mentor, Rakesh Biyani, President,... Read more

COVID-19: Indian fashion designers seek banks’ help to recover losses

COVID-19: Indian fashion designers seek banks’ help to recover losses

The biggest crisis till date for the apparel and fashion industry, the COVID-19 outbreak is also likely to have a deep impact on Indian designers. As Sandeep Khosla of prominent... Read more

CMAI survey reflects a bleak future for the industry post-lockdown

CMAI survey reflects a bleak future for the industry post-lockdown

Deeply concerned with the economic impact of the lockdown caused by COVID-19, CMAI conducted a survey among members to find out how they were facing the current circumstances; what is... Read more

Digital platforms become the new modes of interaction for Indian brands

Digital platforms become the new modes of interaction for Indian brands

Brick and mortar retailers across India have adopted a guarded approach to the massive growth of e-commerce platforms in India. However, to address the concerns of all parties including consumers,... Read more

Brands face near term losses as retailers shut stores due to COVID 19

Brands face near term losses as retailers shut stores due to COVID 19

With the COVID -19 virus rapidly crawling into the skin of humanity worldwide, apparel brands and retail companies are likely to be severely impacted in the near term as government... Read more

India’s e-commerce competition heats up as Reliance joins the race

India’s e-commerce competition heats up as Reliance joins the race

The Indian e-commerce sector, which saw several ups and downs in the past decade, has completely transformed the shopping patterns of consumers. Though the sector’s growth slowed around the middle... Read more

Coronavirus threatens retail jobs, revenue growth in India

Coronavirus threatens retail jobs, revenue growth in India

The Retailers Association of India (RAI) says, COVID-19 pandemic amid an economic slowdown has hit revenue at Indian retailers selling non essential items like clothes and jewellery by 75 percent... Read more

Despite FDI relaxations, single brand retailers choose local partners for India

Despite FDI relaxations, single brand retailers choose local partners for India

The Department for Promotion of Industry and Internal Trade (DPIIT) recently clarified that single brand retailers, owned by foreign companies, can fulfill their local sourcing requirements by procuring goods produced... Read more

Tracking the imaginative approach to a Fabindia's evolution

Tracking the imaginative approach to a Fabindia's evolution

Shubha Patvardhan, Professor of management at the UD’s Alfred Lerner College of Business and Economics, and J Ramachandran from the Indian Institute of Management Bangalore in their award-winning paper ‘Shaping... Read more

Tjori dedicates itself to beauty and strength of traditional Indian heritage

Tjori dedicates itself to beauty and strength of traditional Indian heritage

With its rich traditions and culture, love for ethnic wear never fades in India. Though many new trends and styles have been introduced lately, ethnic wear continues to be the... Read more

MOST POPULAR NEWS
Go to top