The S/S’19 collection of Numero Uno offers an interesting mix of natural and sustainable fabrics alongwith technology-driven sustainable wash. The collection comprises ‘One Glass Water Jeans’, and a new collection of graphic tees known as ‘Magic Tees’. “The print colors of these tees change as you move from indoor to outdoor. The collection encompasses youth inspired and slogan tees that are self expressive, and celebrate individuality. Aesthetically created, these bright color-blocked tees add to customer’s youth appeal,” says Manjula Gandhi, Chief Product Officer, Numero Uno.
Numero Uno’s S/S ’19 has three broad themes:
Feeling Natural: Inspired by nature this theme features familiar textures, simple shapes and warm colors. “It layers up well crafted easy pieces with a homely feel for true authenticity. The theme advocates being close to nature, and emphasises on the importance of sustainable living. The fabrics are textured and hand-spun giving the garment a home-grown nostalgic feel. The prints are bio-inspired, ditsy-floral and retro-geometric, accompanied by checks and stripes in pastel and bright colors,” Gandhi explains.
Intouch: “This theme reconnects us to emotional and physical stimulants; colors that soothe or energise us, and materials that calm and stimulate our senses,” Gandhi explains. A holiday inspired theme, it offers brighter pigmented colors, bright checks, horizontal stripes, tropical and beach prints and underwater marine inspired motifs. Fabrics are soft, fluid mostly blended with Tencel, modal & mélanges,” she further states.
Creative Manifesto: “This theme celebrates individuality with contrast patterns, strong silhouettes and offbeat colors,” notes Gandhi. The collection is driven by the youth who wish to express themselves through clothes. The personalised approach of this theme allows customers to stand out from the crowd and make an impact. “This look is carried off with a confident rebellious attitude and grounded by a casual spirit,” she adds.
Color palette to suit moods
“The color palette for this collection concurs with the themes,” observes Gandhi. It spans from subtle neutrals like beige, grey, khaki and sweet pastels like lilac, peach, sky, to super bright salmon, golden yellow, dk pink, red, teal& violet. A head-to-toe white ensemble gives a calm and minimal vibe in the summer heat. “In denim, the indigos span a wide range from pale, sunfaded and bleached out blues to brighter mid-tones, vintage and heavily washed, to deep raw clean look denims. Frayed denims with boro-inspired repairing are also a highlight,” she adds.
Combining aesthetics with utility
Elaborating on key fabric trends for the season, Gandhi notes “there is a lot of textile experimentation going on which includes combining aesthetics with utility and function, be it active wear or something as casual as denims.” Sustainable fabrics are becoming important. Hence, blends like cotton with Tencel & modal, linen, in shirting, recycled polyester denims, are being adopted by brands.
Fits for men and women like slim/skinny fits continue to rule in the casual/denim category. “These fits are further enhanced with cropped hems. Frays and open hems, with side-stripe detailing for a cool and sporty look will be sought after in future. Loose silhouettes/boyfriend fits are also being explored by younger customers.” Besides these other future trends include: large repeat woven patterns, and heritage and windowpane checks in bright colors; top-to-toe white dressing, creative layering of deconstruction and reconstruction creatively layered; bold graphic messages promoting self love, freedom, unity and positivity, and street inspired graffiti prints on tees/denims/jackets; urban camouflage prints; color-blocked panels and stripes in tees; bold graphic prints & logos with offbeat placements and authentic vintage washes with or without damages.
Althleisure continues to grow as a trend as fashion gets sportier with on and off-court clothing ruling the scene. “The side-stripe bottoms inspired by track bottoms are latest fashion trend which will continue to rule the fashion scene,” Gandhi affirms.