Numero Uno, one of India’s first indigenously manufactured denim labels, has launched its one glass water denim collection. The brand, through its new sustainable process and improvised technology, has managed to reduce the consumption of water and chemicals drastically by using only one glass of water to create a single pair of jeans. Numero Uno adopted this technology to deal with environmental issues; representing a new era where environment protection and worker well-being play a key role. The jeans are priced between Rs 1,899 to 2,499 per pair.
Numero Uno, one of India’s first indigenously manufactured denim labels, was incorporated in 1987 by Hi Fashion Clothing, the flagship brand of Numero Uno Clothing. Over the years, Numero Uno jeanswear has transformed into a dynamic and perceptive label for the youth. Today, it has the privilege of being one of the few power brands that fuses international trends, innovative fabrics, washes, treatments and accessible pricing.