Numero Uno offers customers different fabrics, washes and styles in denims. The brand has evolved from being a denim focused company to offering other categories too. These are shirts, T-shirts, sweatshirts, sweaters and jackets, shoes and accessories. Nevertheless denims are the bestselling category. Numero Uno is looking forward to opening shop in shops and large format stores.
One operational challenge the brand faces is finding the right balance of price, product and delivery. Sourcing products from the right partner combined with R&D if the product is one of the key points for Numero Uno to focus regularly. To tackle the current scenario, the brand is also focusing on developing omni-channels to ensure easy offline and online transactions.
In future the plan is to open new stores in South India. Numero Uno, one of India’s first indigenously manufactured denim labels, was incorporated in 1987. Today, it has the privilege of being one of the few power brands that fuse international trends, innovative fabrics, washes, treatments and accessible pricing. Apart from its existing domestic operations, the brand is seriously looking at licensing arrangements in international markets.