Feedback
A pioneer B2B media and publication platform connecting with Fashion Brands & Retail in India

Odhni launches handlooms collection

Women’s ethnic wear brand Odhni has launched a new handloom line. The line includes saris, lehengas, gowns, and suits made from a variety of Indian handloom textiles. Some of the weaves that feature include cotton, ikkat, khadi, patola, kanjivaram, dharamvram pattu, valkalam, opada, and pethani silk. Clothing is also available for custom altering. The line has two sub-sections, one for cotton silk and one for pure silk.

Odhni was founded in 1999 in New Delhi. The brand has three retail outlets in New Delhi. The brand also retails online. Handlooms play a pivotal role in maintaining the sustainable growth of India, especially villages, because the sector provides employment to lakhs of men and women. The ethnic wear industry in the country has evolved significantly. The rising female workforce is one reason. There has been a rise in their purchasing power and awareness about fashion. The sari segment dominates the industry with a share of around 47 per cent followed by salwaar kameez and lehenga. Though women are getting attracted to western wear, traditional Indian clothes are still essential in most parts of the country, and hence the demand for them is expected to grow. The ethnic wear industry has also garnered interest from celebrities who are investing in opening their own apparel lines.

LATEST TOP NEWS
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10

Derby Jeans aims to put India on world fashion map

Derby Jeans aims to put India on world fashion map

Derby Jeans’ festive’19 collection will reposition it as a seven-day wear brand that fulfills all clothing needs of consumers. Featuring workwear, casualwear and a party range, the collections also introduces... Read more

The dragon comes calling to the Ludhiana market

The dragon comes calling to the Ludhiana market

‘Made in China’ garments are flooding the Ludhiana market and this has considerably perturbed local manufacturers who are seeking protection against these cheaper imports from China. Chinese invasion to erode domestic... Read more

CMAI launches the 69th edition of the National Garment Fair

CMAI launches the 69th edition of the National Garment Fair

The Clothing Manufacturers Association of India (CMAI) is organising India’s largest apparel trade show – The 69th National Garment Fair” from July 15-18, 2019 at the Bombay Exhibition Centre in... Read more

Sanskriti looks to consolidate further, focus on upcoming season

Sanskriti looks to consolidate further, focus on upcoming season

Traditional ethnic wear never goes out of style and can make an Indian girl look far more glamorous that even a designer western dress. Innovation and styling may be the... Read more

Swiss Military infusing European styles in India

Swiss Military infusing European styles in India

Minute detailing goes into the styling and design of each product making it value for money and differentiating it from our competitors. Swiss Military is a casual knitwear brand that... Read more

Macho Hint to launch casual wear collection, foray into e-com

Macho Hint to launch casual wear collection, foray into e-com

Inspired by its style statement that says, ‘Fashion bade aaram se,’ men’s innerwear brand Macho Hint plans to launch a new casualwear collection in 2019. “The collection will comprise: tracks,... Read more

Online focus helps 109°F meet customers’ diverse demands

Online focus helps 109°F meet customers’ diverse demands

A new age fashion brand for women, 109°F offers finely crafted designs for the uber cool Indian woman who is young at heart, aware of international fashion trends and confident... Read more

Deal Jeans beats competition with new launches every season

Deal Jeans beats competition with new launches every season

“We have always stayed ahead of our competitors by introducing new innovations in our denims every season,” says Sameer Patel, Chairman, Deal Jeans. “This season, we are launching embroidered and... Read more

Triumph gears up with new product and retail expansion plans

Triumph gears up with new product and retail expansion plans

Lingerie has transitioned from being merely ‘underwear’ to a part of woman’s personality and the way she expresses herself. “Indian women are experimenting with intimate wear by adding luxury laces,... Read more

Budget 2019-20: Textiles allocation reduced, FDI norms for single brand retail r…

Budget 2019-20: Textiles allocation reduced, FDI norms for single brand retail relaxed

Finance Minister Nirmala Sitharaman presented her maiden budget in Modi 2.0 government. However, the textiles sector seems to have been low on her priority list as the Budget allocation for... Read more

MOST POPULAR NEWS
Go to top