Ethnicwear brand Odhni has set a target of Rs 1,000 crore by setting up 30 stores by 2025. These stores will be located in Northern and Central India. Maximum number of these stores will be in Delhi which currently has three offline stores of around 50,000 sq. ft. area along with a team of 300 dedicated people. The brand also aspires to be an automated custom driven company to provide a truly dream-shopping experience to all its customers.
A one stop shop for ethnicwear, Odhni offers the highest inventory and variety under its roof. The brand has a dedicated studio for bridal shopping and has opened an exclusive handloom section in May 2019. It now plans to expand to Tier II cities such as Rohtak, Karnal, Agra, Chandigarh, Jaipur, Ambala.