Ethnic wear brand Odhni plans to open 30 new stores across India. The brand aims to generate a revenue of Rs 1,000 crore (approx $143 million) by 2025. Odhni currently has three offline stores in the country and also sells online on leading e-commerce platforms. The company generated Rs 80 crore revenue in the last financial year and expects this to grow by 150 per cent during the current fiscal. Odhni caters to women of varied backgrounds and interests with all leading brands of Surat, Kolkata, Mumbai, and Delhi.
The Delhi-based ethnic wear brand was founded by Anju and Shashi Jain in 1999. It is currently run by Puneet Jain & Yatin Jain. Its studio flagship store based out of Pitampura has the distinction of being the largest women apparel store in Delhi.