Oner is looking forward to a promising season ahead, and endeavors to offer the best in terms of style and price. It has four EBOs besides being present in over 500 MBOs. “We are also present in all large format stores such as Shoppers Stop, Reliance, Globus, Lifestyle, Central etc,” notes Rishav Jain, Managing Director.
Women’s knitwear grows in India
Jain says, women’s knitted western wear has always been a growing segment. “The entry of international brands has increased the number of options for customers in this segment. Growth in this segment is driven by its young, trendy, easygoing and economical customers.
Until now, the sportswear and yoga wear categories were predominately occupied by foreign brands and imported products. However, the entry of new domestic brands has increased the number of trials in this segment,” he says.
Online retail fuels growth
Women’ T-shirt segment is on par with the men’s category feels Jain. “The advent of online retail has made shopping for T-shirts more convenient. Consumers can compare style, price and see the trends just on the click of a mouse.” The newer generation is likely to adapt more quickly to the system unlike the grownups who still prefer retail shopping experience and touch to buy their wear.
He however laments the category is not growing as comparatively to the knitwear segment in India. He blames lack of innovation for this. “Local brands and retailers are not ready to experiment with designing and have mentally capped the price point of the T-shirt. Brands should make the product exciting and appealing,” he says. Jain believes, casual, ethnic and fusion wear will coexist in future as the new age of women is more independent and open to experiment with dressing. “She wants to create her own style statement beating the mundane trends,” he opines.