Soft colors and comfortable fabrics like Supima® cotton and viscose dobby dominate the Spring/Summer 2019 collection of brand PostFold. The collection includes button down shirts, polos, etc, for men and blouses, shirts, dresses, culottes and jumpsuits for women. “Each piece in this collection is elaborately made with subtle details adding to its finesse,” says Ashish Gurnani, Co-Founder, PostFold.
Timeless clothes for protection against harsh climates
Online brand PostFold makes season-specific clothes that customers can rely on for protection from both scorching summers and harsh winters. “Bomber jackets and coat cardigans are a few of our bestsellers for men in winters, and we plan to offer diverse options in them,” Gurnani informs. “For women, we plan to introduce highlighted shoulders and cape styles,” he adds.
The clothes made by PostFold are timeless and not trend based. “We create transitional wear that keep up with our fast paced lives from desk to dinner. Our clothes not only look great at work but can also be worn for a fancy dinner or a party,” states Gurnani. “Along with our customers, we also take care of the people who make these garments,” he adds.
Growing demand for occasion-specific clothes grows
“Festivities and traditions have increased the demand for occasion-specific clothing in India. Versatile clothing has become a necessity,” Gurnani explains. There’s also a change in how these purchases are made with customers becoming more aware about the quality of their products and processes. “India is a very price sensitive market, especially when buying online,” notes Gurnanai. Most customers opt for lower prices over quality which is disheartening. However, a niche segment of customers are becoming conscious of the brands they purchase, he adds
Making a mark in offline retail
Aiming to be affordable and attainable drove PostFold to venture as an online brand. As Gurnani notes, “Eliminating the cost of a retail space and being available pan-India was a priority at that time.” But now, the brand plans to launch its offline presence within a year. “Quality being our forte, it’s difficult to convince potential customers of the same online. Hence, we regularly do pop-ups to introduce new customers to our brands,” he adds.
Targeting millenials, PostFold’s offering are of premium quality, making them an ideal choice for those that want clothes that last long “Our concept was to create fine quality clothes at affordable prices. The price range varies from Rs 999 to about Rs 2,999,” states Gurnani.
Growing at a steady pace, PostFold looks to introduce new styles in coming seasons. “We also plan to open up our first omni-channel store besides exploring the international market in the next five years. We have already started shipping to USA and plan to expand more this year,” he adds.