Feedback
A pioneer B2B media and publication platform connecting with Fashion Brands & Retail in India

Online sale affect diwali sales at offline stores

In Bengaluru’s central business district, the boom in online sakes has affected Deepavali sales at brick-and-mortar stores. Parking isn’t easy to come by in shopping areas, and that adds to the traders’ woes. Sales have tapered over the last five years. There has been a 10 to 15 per cent decrease in sales as compared to last year’s festival sale. Brands with full-fledged online websites say the overall impact hasn’t been so bad, though online does draw customers away.

Many potential buyers visit the store to check out sunglasses and watches, and some eventually pick them up online. They compare prices after checking out the products at the store. It is not just the central business areas. Shops in other areas also report a decline in sales. The Deepavali discounts of Show Your Shoes are attracting only the regular customers and not the new ones. The store’s sales have dipped by 40 per cent as compared to 2017. Similarly sales at Bollywood Shoes and Bags have dropped by 45 per cent compared to last year.

Golden Touch, a garment and shoe outlet on Commercial Street, is offering big discounts, but is not happy with the volumes as offers on online platforms have affected its sales through the year.

 

LATEST TOP NEWS
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10

Myriad Activewear: Innovations, new product categories to pep up growth

Myriad Activewear: Innovations, new product categories to pep up growth

“The market should grow as fitness fad is taking over to find that sweet spot in fashion and fitness,” says Sunishka Goenka, Creative Director and Founder of athleisurewear brand Myriad... Read more

Etailer Zapyle makes luxury clothing affordable

Etailer Zapyle makes luxury clothing affordable

As competition in Indian e-commerce market heats up, Zapyle, joins online players Myntra, Jabong, Koovs, Limeroad to offer personalised service experience to its customers. The e-tailer plans to make luxury... Read more

More and more Indian fashion brands take to GOTS certified textiles

More and more Indian fashion brands take to GOTS certified textiles

Actively engaged in educating and encouraging the use of certified organic clothing in India, international eco-label Global Organic Textile Standard (GOTS) is the stringent voluntary global standard for the entire... Read more

Patanjali Paridhan makes aggressive expansion plans

Patanjali Paridhan makes aggressive expansion plans

Homegrown apparel brand Patanjali Paridhan, backed by yoga guru cum entrepreneur Baba Ramdev aims to integrate technology and fashion together, to offer globally competitive merchandise at affordable rates. The brand,... Read more

Organic cotton brand Satva Living to add a core range and menswear collection

Organic cotton brand Satva Living to add a core range and menswear collection

Representing a satvic life, the spring/summer collection of Satva Living is inspired by the crystals and minerals that draw out negativity from body and soul, and allow positive energy to... Read more

Tantra brings a new range of t shirts for babies

Tantra brings a new range of t shirts for babies

Rajiv Ramchandani, Director of the T-Shirt brand Tantra believes that the T-shirts segment in India offers non-stop scope for creativity. “The segment, with its various sub-categories and age-wise demarcations, is... Read more

Indian retail may triple in size

Indian retail may triple in size

The Indian retail market is expected to triple in size by fiscal ’25. Food and grocery and the apparel segments are likely to witness a compound annual growth rate of... Read more

Online to offline paves the way for omnichannel retail in India

Online to offline paves the way for omnichannel retail in India

E-retailers are becoming increasingly aware of the importance of offline activities to attract new or re-engaging existing consumers. A recent study indicated around 95 per cent of retail sales are... Read more

Reliance takes small stakes for a larger goal in India’s ecom space

Reliance takes small stakes for a larger goal in India’s ecom space

The e-commerce market is heating up with a new competitor ready to challenge the supremacy of the Amazon. Reliance Industries owner Mukesh Ambani is piecing together a $2.5 billion strategy... Read more

Steady ad and marketing investment to fuel growth of branded apparel segment

Steady ad and marketing investment to fuel growth of branded apparel segment

Fuelled by the festive season, branded apparel makers reported a steady increase in profit margins in the December quarter. As per Wazir Advisors, Aditya Birla Fashion & Lifestyle reported a... Read more

MOST POPULAR NEWS
Go to top