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Online sale affect diwali sales at offline stores

In Bengaluru’s central business district, the boom in online sakes has affected Deepavali sales at brick-and-mortar stores. Parking isn’t easy to come by in shopping areas, and that adds to the traders’ woes. Sales have tapered over the last five years. There has been a 10 to 15 per cent decrease in sales as compared to last year’s festival sale. Brands with full-fledged online websites say the overall impact hasn’t been so bad, though online does draw customers away.

Many potential buyers visit the store to check out sunglasses and watches, and some eventually pick them up online. They compare prices after checking out the products at the store. It is not just the central business areas. Shops in other areas also report a decline in sales. The Deepavali discounts of Show Your Shoes are attracting only the regular customers and not the new ones. The store’s sales have dipped by 40 per cent as compared to 2017. Similarly sales at Bollywood Shoes and Bags have dropped by 45 per cent compared to last year.

Golden Touch, a garment and shoe outlet on Commercial Street, is offering big discounts, but is not happy with the volumes as offers on online platforms have affected its sales through the year.

 

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