Oxemberg’s latest denim collection is, “curated to perfection from a premium fabric, this collection is perfect for today’s generation,” opines Gaurav Poddar, Executive Director. The collection is designed to cater to the lifestyle needs of the younger generation. The brand also offers sharp formals, classy semi - formals, smart casuals and stylish club wear that breathe life and color into its customer’s closet.
Oxemberg achieved a new milestone recently by holding the shoot of its latest collection in the exotic Sicilian city of Palermo. “The casual yet spunky vibe of this campaign syncs perfectly with the ethos of ‘Make your move’. It reflects the attitude of those who dare to take a step towards the unconventional,” explains Poddar.
The retail scenario
Poddar points out that India’s retail space is seeing an interesting battle between the online and offline paradigms. “Mobile revolution, increasing digitisation and e-commerce have played a vital role in changing the structure of the retail industry. A culmination of these factors has resulted in the growth of omnichannel retail in India,” adds Poddar.
Omnichannel right retail combination includes a mix of physical stores, distribution channel, ecommerce and direct selling. “As consumers are tech savvy, market players have to closely monitor upcoming trends and keep a 360 degree check on the future growth trends,” adds Poddar. As of now, Oxemberg is present on a few online retail channels to ensure that does not suffer due to the unavailability of its products. “We are also devising new strategies and building a one stop online purchase point for our garments,” adds Poddar.