Paragon Partners has invested Rs 750 million in eShakti, the women's fashion brand based in Chennai. This is one of the few international consumer brands from India that enjoys a leadership position in the United States. With its design office located in New York, eShakti competes with the best women’s fashion brands, being the fastest to market: three to seven days from planning until launch of new products. eShakti operates an asset light model with a strong technology backend and robust systems that closely track each order to ensure high quality.
Over the last 10 years, eShakti has risen to be a mainstream women’s fashion clothing brand in the United States, specializing in size and style customisation. It also has a presence in Australia and Canada. eShakti is one of the early movers in addressing an under-served need for make-to-order apparel for women in western markets. Its disruptive operating model combines superior quality of design, fabrics and speed of execution.
Paragon Partners is a private equity firm focusing on the mid-market segment in India. The firm focuses on making investments in five key sectors comprising consumer discretionary, financial services, infrastructure services (asset light), industrials and healthcare services. The funding from Paragon will be used by eShakti primarily for growth.