Feedback
A pioneer B2B media and publication platform connecting with Fashion Brands & Retail in India

Park Avenue to diversify its portfolio, spread global footprint

Textile and apparel major Raymond is planning to diversify the portfolio for its flagship brand, Park Avenue by adding new categories to gain a larger market share in India. The brand currently offers complete range of men’s innerwear portfolio such as briefs, vests, trunks, socks, thermals, gym vest, track pants, lounge t-shirts, boxers, etc.

The brand will mainly focus on MBO and e-commerce. It will also add new categories in loungewear like boxers and thermals to acquire at least 2 per cent market share by 2021. Park Avenue currently has 70 exclusive stores in India and 30 overseas in markets like West Asia, Nepal, and Sri Lanka. It plans to increase its overall number of EBOs to 200 by 2020.

Park Avenue will also enter the Middle East market with a store in Sharjah in UAE this November. Besides, the brand is planning to foray into the south and east African markets for growth as it aims to generate 10 per cent revenue for its topline from international markets.

 

LATEST TOP NEWS
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10

Brands vie to grab a larger share of women’s leggings market

Brands vie to grab a larger share of women’s leggings market

The market for women’s leggings traditionally saw the predominance of small local players from the unorganized segment. However, with the entry of big brands like as Lux Industries’Lyra, Dollar’s Missy... Read more

Denim maker Sangam India continues to strive ahead with innovations

Denim maker Sangam India continues to strive ahead with innovations

“Comfort being in focus, stretch denim is taking over conventional denim,” says Ravi Taparia, Senior Vice President (Exports), Sangam India. “Heavy-weight rugged fabrics are being replaced by stretch fabrics. We... Read more

Turtle’s festive collection focuses on detachables

Turtle’s festive collection focuses on detachables

In its 25th year, Turtle, a leading menswear brand, has signed up Bollywood star Ayushman Khurana as its first-ever brand ambassador. Khurana has launched the brand’s new festive collection ‘Why’... Read more

Revolutionising fashion retail through Instagram

Revolutionising fashion retail through Instagram

With a worldwide community of over one billion users, and 25 million businesses, Instagram, the photo- and video-sharing app has changed the way we live, interact and shop. Launched in... Read more

Nitrite launches a new range for women

Nitrite launches a new range for women

Nitrite, a brand that offers sportswear, performance wear, active wear, yoga wear, gym wear, play wear and athleisure et all, recently launched a new range in women’s wear. The new... Read more

6th edition of TANTU focuses on garment and shirt making technologies

6th edition of TANTU focuses on garment and shirt making technologies

"Prabir Jana, President, TANTU, in his welcome address said the theme was chosen based on audience suggestion – the technology of shirt making – the core apparel area. He explained... Read more

Innovations, creativity at the core of Classic Polo’s growth story

Innovations, creativity at the core of Classic Polo’s growth story

“Innovation, creativity and price are driving the current casual wear market, the biggest pie of the RMG industry in India,” says Usha Periasamy, Director, Classic Polo. “Current trends in this... Read more

Unutilised capacity is slowing down denim projects in India”, Subir Mukherjee, B…

Unutilised capacity is slowing down denim projects in India”, Subir Mukherjee, Bhaskar Denim

With an emphasis on sustainability in its products and processes, Bhaskar Denim, one of the largest denim fabric manufacturers and suppliers in India, is focusing on super-stretches and indigo top... Read more

Aeropostale’s A/W ’18 Flex Denim offers 360 degree stretch, comfortable fit

Aeropostale’s A/W ’18 Flex Denim offers 360 degree stretch, comfortable fit

Aéropostale’s A/W 2018 collection reflects modern sensibilities, new innovations and the best of youth fashion. The new Flex Denim collection offers a ‘4-way, 360 degree stretch’ denim that fits better,... Read more

India’s retail sector poised for mega growth by 2020

India’s retail sector poised for mega growth by 2020

The Indian retail sector, boosted by rapid urbanisation and digitisation, rising disposable incomes and lifestyle changes - particularly of the middle-class is projected to grow from $672 billion in 2017... Read more

MOST POPULAR NEWS
Go to top