Feedback
A pioneer B2B media and publication platform connecting with Fashion Brands & Retail in India

Park Avenue Woman satisfies style and design needs through its new collection

Park Avenue Woman satisfies style and design needs throughAccording to Sharad Walia, Brand Director, Park Avenue, “Women today emphasise more on the style and design of their clothes. They prefer readymade garments over tailored garments.” Based on these preferences, the brand recently launched its Autumn Winter 2019 collection. The collection highlights four themes with details such as their color palette, cuts, type of fabrics and occasions such as

1. Atlantic: Relaxed tailoring sits back with statement prints. Park Avenue Woman satisfies style and design needsMixing floral, prints and spots in an updated nautical story adding camel, crocus and sunshine yellows to a dominant blue story.

2. Ginger Snap: Based on a pallet of gingers, corals and neutrals, the main emphasis of the story is Ginger tailoring worn back with jade ground prints, mixed scale polka dots and stripes.

3. Graphic Pop: Highlighting the importance of a black and white pallet whilst adding soft pastels and a clover pink highlight. A slick and graphic story with an emphasis on a softer 9 to 9 look and a mix of graphic pattern.

4. Opulent: A story aimed at an evening collection using rich fabrics and colours. Chiffons and laces mix with jacquards and richly coloured floral prints.

Brand awareness, limited number of players fuel growth

Since its inception, Park Avenue has been a core men’s brand but has organically extended its portfolio in women’s wear and has been growing at a faster pace. The brand’s bigger markets include tier 2 & tier 3 cities such as Delhi, UP, Varanasi etc. “Due to increasing brand awareness and limited players in our segment, we are witnessing a huge growth across India,” adds Walia.

Women’s formal wear market grows at 17% CAGR

“Today, customers do not just aspire for the brand value but also seek value for their money,” says Walia. To cater to this demand, the brand chooses affordable fabrics that help it to cater to that particular MRP segment without compromising on the quality. “We want to deliver the best to our customers. Price hike can be controlled through efficient production and effective sourcing,” he adds.

The rise in disposable income and increasing sophistication of digital and other media is making consumers more aware and fashion conscious. As Walia observes, “though on the global level only few brands contribute to this segment, in India the market is growing at a CAGR of 17 per cent. This demand is further set to increase with women’s western /formal wear becoming one of the top growing segments in future,” adds Walia.

LATEST TOP NEWS
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10

Popular women’s lingerie maker Groversons launches first international range

Popular women’s lingerie maker Groversons launches first international range

Incepted with the aim of making comfortable and fashionable lingerie for every Indian woman, Groversons has been building a lingerie heritage for over six decades. The brand caters to a... Read more

109 F to expand retail footprint

109 F to expand retail footprint

Launched in 2006 by Creative Lifestyles, 1090F is a leading women’s western wear brand. In a relatively short span of time, the brand has seen tremendous success in overseas markets... Read more

Kiabza - Decluttering wardrobes and monetizing them

Kiabza - Decluttering wardrobes and monetizing them

Actress Evelyn Sharma is taking her the next step towards responsible fashion. To buy only second-hand clothing is her New Year’s resolution for 2020, and it’s an easy one she... Read more

Employment generation to fuel garment industry growth in India

Employment generation to fuel garment industry growth in India

According to Axel Baumanns, Product Management and Sales, Kannegiesser, the garment industry in India is suffering. Speaking at the recently held GTE exhibition, he said, “Countries like Bangladesh, which proves... Read more

Tier II cities driving sportswear market in India

Tier II cities driving sportswear market in India

Tier II and III towns in India are driving demand for sportswear. The main factor behind this is the growth in e-commerce sales. A host of smaller cities, those like... Read more

Automation increasing efficiency, transparency and sustainability amongst garmen…

Automation increasing efficiency, transparency and sustainability amongst garment manufacturers

The Indian subcontinent is moving towards automation as it reduces the overhead cost per unit of garment. People are investing in garment production need to be aware of these processes... Read more

Aditya Birla Fashion and Retail plans to open 500 outlets

Aditya Birla Fashion and Retail plans to open 500 outlets

Aditya Birla Fashion and Retail (ABFRL) plans to open more than 500 outlets this year. As of now, there are some 3,000 outlets. ABFRL is the country’s largest clothing firm... Read more

LFW Summer Resort 2020: Celebrates fashion with sustainability

LFW Summer Resort 2020: Celebrates fashion with sustainability

Mumbai hosted the Lakme Fashion Week Summer/Resort 2020 from February 12 to 16. An exuberant celebration of fashion this edition showcased an amazing level of creativity from eccentric summer prints... Read more

Focusing on innerwear and activewear, Artimas Fashions aims to launch many brand…

Focusing on innerwear and activewear, Artimas Fashions aims to launch many brands

After working as a brand consultant for two decades, Nischal Puri launched Artimas Fashions in collaboration with popular Kolkata-based hosiery manufacturer Lux Industries. His aim was to build an aspirational... Read more

Uniqlo to strengthen Indian presence with new stores, products and initiatives

Uniqlo to strengthen Indian presence with new stores, products and initiatives

Despite its Indian debut happening at a difficult time, Japanese retailer Uniqlo received a warm welcome with around 400 people lining up at its store on its opening day. The... Read more

MOST POPULAR NEWS
Go to top