Parx, a casual wear brand known for its attitude and vibrancy has launched its autumn/winter 2019 collection. Right from its inception in 1999, the brand has been the preferred choice of customers in the casual wear segment with continuous innovations and international trends and styling. It is positioned to meet the consumer needs for "beyond work" requirements and this has been addressed through categories like Urban, Sport, Excursion and Club. “Our brand reflects the persona of the energetic young customer, who is not only aggressive and outgoing but dynamic and lives his life to the fullest,” says Pragati Shrivastava, Brand Director.
Reflecting the season’s mood
The new collection, revolves around the theme of winter game, offers shirts, T-shirts, trousers, denims, sweatshirts, pullovers, activewear, etc. “It reflects the persona of an energetic youth with a dynamic lifestyle,” Inspired by sports, the collection offers bright and retro colors, reflecting the mood of the season. “The Warm range offers shirts, trousers and T-shirts. The Protect range of shirts and trousers with cosmetic finishes and skin-friendly properties while the Eco range offers organic cotton shirts and trousers along with bamboo, Better cotton initiative(BCI) fabrics,” adds Shrivastava. The collection is made of fabrics like cotton, viscose, Tencel blends, cotton Lycra, linen, cotton, bamboo and Indigo.