Patanjali is working aggressively towards apparel retail. It is creating a team and infrastructure for sourcing apparel. Recently, the company opened a sourcing office in Noida spread over 6,000 sq. ft. with a strong 60-member team. As the scale of sourcing is high, sourcing office has separate teams for different product categories, like kids’ wear, women’s wear or men’s wear.
The aims is to source nearly 11 lakh pieces before the launch, which is expected during the festive season. Top export houses across India are in touch with the company. Small and big manufacturers that fit into the company’s business parameters are moving in to supply merchandise.
How and from where the products will be sold is uncertain but all options of retail will be explored. Patanjali Ayurved has an exclusive retail tie-up with Future Group for its products sold at Big Bazaar outlets. The company aims to hit the ambitious target of Rs 5000 crore in sales in the first year of operation.