The Insiders range from Pepe Jeans Spring/Summer 2019 collection builds upon its ongoing exploration of the idea of creation of the Pepe Jeans London club. Split into three design ranges, the first caters to the creative and restless. “Self-expression is the key ingredient of this range. Consumers of this line bring their own sense of non-conformist style to whatever they are wearing be it through slogans and motifs, logos or the addition of bright splashes of color, which feature throughout alongside tropical pastels, sporty stripes and military inspired colours and prints (for women’s wear), and camouflage and khaki (for menswear) for an easy summer wardrobe of elevated basics,” says Neha Shah, Assistant General Manager-Marketing, Pepe Jeans.
“The Revolutionaries & Challengers line emphasises on innovation and ingenuity,” adds Shah. “It employs traditional techniques and local materials in new and exciting ways, new processes and ways of wearing to add a new layer of meaning, a new sense of style,” she further states.
Updating wardrobe staple through technical innovations
New designs in this range update wardrobe staples through technique and technical innovation. “Laid-back denim is at the core of this collection, a fresh blue and white palette encapsulates retro styles built around shorts and great shirts. For womenswear, boho seventies styles like peasant tops, co-ordinates and relaxed bottom wear rule while for the Explorers & Curious Line, being inquisitive and resourceful is the key. The range, is adorned with an eclectic spirit from prints and pattern to style and silhouettes. It includes botanical blooms, unfurling foliage on Hawaiian shirts for men and an artsy feel for women with bold prints, colors and creative details,” adds Shah.
Pepe Jeans India manufactures a wide array of chic casual wear for men, women and kids. “Jeans is our core product and sells well. The brand’s portfolio also includes T-shirts, flat knits, sweaters, sweat shirts, jackets as well as woven merchandise. The accessories range consists of bags, wallets, caps, socks and footwear,” notes Shah.
Wow retail experience
Pepe Jeans believes that e-retail and brick and mortar stores do not compete with each other. “It is our constant endeavor to understand our customers and leverage technology to evolve the customer experience,” says Shah. Currently the brand e-retails through partners like Myntra, Jabong, Amazon, Flipkart, Cilory and Ajio. “Our objective is to ensure a ‘wow’ experience for our customers every time they shop from Pepe Jeans – be it through our stores or e-retail,” she states.