Pepe Jeans London, one of the leading international denim-led fashion brands, is aggressively looking at retail expansion plans across the country along with enhancing its omnichannel experience.
The brand is planning to open about 40-50 stores in the next 2-3 years across the country, says the Head of Marketing for Pepe Jeans India, Neha Shah. In a bid to expand its Omnichannel presence, Pepe Jeans has partnered with several online market places and has launched its collections season-wise similar to the physical stores. There in an intention to introduce our own e-commerce platform in the near future.
Pepe Jeans India manufactures a wide array of chic casual wear for men, women and kids. Jeans is the core product and is very popular and sells extremely well. Jeans come in a variety of fabrics, washes, fits and colours. The brand’s product portfolio also includes t-shirts, flat knits, sweaters, sweat shirts, jackets as well as woven merchandise.
Pepe Jeans has also launched the Athleisure category recently, the purpose behind introducing a new category was to have a line that combines the functional, casual and comfortable aspects all at the same time in the form of activewear. The true beauty of this trend is that it combines both the practical aspect as well as wearability. Athleisure is currently available only in menswear and the brand is soon be extending this to womenswear in the coming seasons. The range consists of sweat pants, t-shirts and sleeveless tees. The accessories range consists of bags, wallets, caps, socks footwear.