Fashion brand Péro has collaborated with the footwear brand Birkenstocks for its new spring/summer collection. The collaboration mixes Birkenstocks’ classic sandal shape with Péro’s signature textured embroidery. Each pair of shoes in this collection is meticulously re-purposed and re-imagined, with a collage of handcrafted flowers and fishes, with ribbons and sequin embroideries, carefully sewn on to the Birkenstocks, capturing the relaxed, laid-back yet playful, tropical Caribbean mood.
The brand also hosted three pop-up shopping events to launch its spring/summer ’19 collections in Chennai and Bengaluru. It set up a shop at the multi-brand boutique Collage in Chennai from April 11-12, 2019 and another one at the Evoluzione boutique in Chennai during the same time. The brand also held a showcase and pop-up store in Evoluzione’s Bengaluru retail outlet from April 12 -13, 2019
Besides launching the brand across India, Pero is also expanding its list of international stockists. The brand, which showcased its menswear and children’s wear at the Pitti Uomo and Pitti Bimbo trade shows in Italy earlier this spring, shared the images of its collection in the windows of the multi-brand boutique Banner Milano in Milan, Italy, among other international retail locations.