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Péro partners HP France for ‘Millefiori’ collection in Japan

Aneeth Arora’s sustainable fashion and lifestyle brand Péro has partnered HP France to showcase Spring/Summer women’s wear collection ‘Millefiori’ at the retailers luxury boutique Destination Tokyo in Tokyo, Japan.

HP France’s multi-brand boutique has created a dedicated display and retail area for the Péro’s Millefiori collection, which features illustrations by Nathalie Lete and a pastel color palette. The collection is also currently available for sale in Japan on HP France’s e-commerce store. The brand has instructed its customers to shop online until the brick-and-mortar outlet can reopen.

As coronavirus-led lockdown regulations begin to ease in some countries, including in Europe, Indian brands with a retail presence in these countries may see sales pick up a little as business in India remains slow.

Founded in Tokyo in 1984, HP France has 90 boutiques across Japan with a mix of concept stores and brand outlets, including Destination Tokyo. The retailer has been collaborating with Péro at its Destination Tokyo outlet for six years. Pero was launched by Aneeth Arora in 2009. Since then, the brand has expanded into women’s wear, menswear, children’s wear, and lifestyle products. It is known for its sustainable use of textiles and bright, whimsical aesthetics.

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