Feedback
A pioneer B2B media and publication platform connecting with Fashion Brands & Retail in India

Peter England continues cricket partnership with Chennai Super Kings

Peter England has extended its partnership with Chennai Super Kings. Peter England had associated with Chennai Super Kings as the official style partner in April 2019 and since then has launched several CSK merchandise like T-shirts and accessories. Indian premier league club Chennai Super Kings had earlier launched Peter England’s wedding collection. With the collection, the brand is looking to tap the market especially in the southern states of India ahead of the upcoming wedding season and is banking on the popularity of CSK cricketers to drive sales in the region. The campaign featured cricketers like MS Dhoni, Shane Watson, Dwayne Bravo and Murali Vijay in wedding attire.

Peter England is a men’s wear brand from Aditya Birla Fashion and Retail. With a strong foothold in the formal and causal men’s wear segments, Peter England also offers innovative collections in denims, linen, festive wear, kurtas, accessories, and more. Peter England has over 600 exclusive stores, 2000 multi-brand outlets across 350 towns. The brand is known for its standardized fits, superior quality, wide range and fashionable styles. It brings customers a contemporary, chic, fashion forward branded apparel at price points that work with every budget. Peter England delivers the latest national and international trends. The brand was listed in the top five most trusted brands in the apparel category for seven consecutive years.

 

LATEST TOP NEWS
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10

Apparel customisation reaches a new high with e-commerce

Apparel customisation reaches a new high with e-commerce

Ordering a custom-made outfit was unheard of among Indian consumers a few years ago. Customers would visit the tailor in order to get their outfits stitched for their important occasions.... Read more

Biba sets new trends through its designs, plans more stores in small towns

Biba sets new trends through its designs, plans more stores in small towns

“Without continuous upgradation in design and introduction of fresh drapes and styles, no brand can keep its consumers attracted for long,” opines Siddharth Bindra, Managing Director, Biba-India’s most loved women’s... Read more

A bonanza for customers as Lifestyle plans to open one store every month

A bonanza for customers as Lifestyle plans to open one store every month

Lifestyle, one of India’s best known department chain stores spread across metros and Tier I cities recently launched the Kooltex range under its private label Kappa. “This range is made... Read more

UFO introduces smart ‘cut n sew’ garments for kids

UFO introduces smart ‘cut n sew’ garments for kids

“We offer our customers whatever they demand at 40 per cent lower prices than other international brands,” says Abhishek Agarwal, Managing Director, UFO, a denim brand that caters to the... Read more

Oxemberg attracts young consumers with a spunky, stylish collection

Oxemberg attracts young consumers with a spunky, stylish collection

Oxemberg’s latest denim collection is, “curated to perfection from a premium fabric, this collection is perfect for today’s generation,” opines Gaurav Poddar, Executive Director. The collection is designed to cater... Read more

Annual Apparel Index dips to 1.71 points in FY 2018-19, lowest growth in five ye…

Annual Apparel Index dips to 1.71 points in FY 2018-19, lowest growth in five years

"CMAI’s annual apparel index for FY2018-19, conducted by DFU Publications reveals, growth has been falling continuously for the past five years. In fact, except the first quarter of FY2018-19, the... Read more

Asia-Pacific dominates global market for fairness products

Asia-Pacific dominates global market for fairness products

A common household item, whitening products can be spotted across many billboards and television commercials in Asia. The widespread use and popularity of these lightening items have created a continuous... Read more

Omnichannel retail driving up customers satisfaction for brands/retailers

Omnichannel retail driving up customers satisfaction for brands/retailers

Uncertainty over their choice between online and offline is leading many brands to opt for omni-channel strategy. Leading from the front are two start ups: Wagonfly and Perpule who promise... Read more

Brune partners Indian cricket team for World Cup 2019

Brune partners Indian cricket team for World Cup 2019

“We are absolutely ecstatic on having been chosen as the preferred travel choice by BCCI for World Cup 2019,” says Tabby Bhatia, Founder, Brune. The premium leather and accessories brand... Read more

More than modern lifestyle, athleisure offers sound investment opportunity

More than modern lifestyle, athleisure offers sound investment opportunity

There was a time when jogger pants, hoodies, sneakers, yoga pants or gym stingers were essentially considered as gym wear. But today, athleisure trend has come out of closet to... Read more

MOST POPULAR NEWS
Go to top