Peter England has extended its partnership with Chennai Super Kings. Peter England had associated with Chennai Super Kings as the official style partner in April 2019 and since then has launched several CSK merchandise like T-shirts and accessories. Indian premier league club Chennai Super Kings had earlier launched Peter England’s wedding collection. With the collection, the brand is looking to tap the market especially in the southern states of India ahead of the upcoming wedding season and is banking on the popularity of CSK cricketers to drive sales in the region. The campaign featured cricketers like MS Dhoni, Shane Watson, Dwayne Bravo and Murali Vijay in wedding attire.
Peter England is a men’s wear brand from Aditya Birla Fashion and Retail. With a strong foothold in the formal and causal men’s wear segments, Peter England also offers innovative collections in denims, linen, festive wear, kurtas, accessories, and more. Peter England has over 600 exclusive stores, 2000 multi-brand outlets across 350 towns. The brand is known for its standardized fits, superior quality, wide range and fashionable styles. It brings customers a contemporary, chic, fashion forward branded apparel at price points that work with every budget. Peter England delivers the latest national and international trends. The brand was listed in the top five most trusted brands in the apparel category for seven consecutive years.