Peter England in association with Bollywood actor Ayushmann Khurrana posted a short video emphasizing the importance of wearing face masks while stepping out during this pandemic. The video marks the beginning of the versatile actor’s association with Peter England, India’s largest menswear brand from the house of Aditya Birla Fashion and Retail.
Khurana also highlights the importance and necessity of wearing face masks to contain the spread of the pandemic. This initiative by the talented and successful actor, who is admired and loved equally across age groups and demographics, would go a long way in spreading the message of “wearing masks as a part of our everyday routine” across the country. The campaign aims to make people aware of the importance of wearing face masks.
Peter England roped in Khurrana as brand ambassador to augment the brand’s continuous growth in the menswear sector. Khurrana is widely known for his extraordinary performances in the Indian film industry. He, being a style icon among millennials, would complement the legacy of the brand Peter England to connect with young consumers.