Feedback
A pioneer B2B media and publication platform connecting with Fashion Brands & Retail in India
 

Peter England launches new video on importance of wearing masks

Peter England in association with Bollywood actor Ayushmann Khurrana posted a short video emphasizing the importance of wearing face masks while stepping out during this pandemic. The video marks the beginning of the versatile actor’s association with Peter England, India’s largest menswear brand from the house of Aditya Birla Fashion and Retail.

Khurana also highlights the importance and necessity of wearing face masks to contain the spread of the pandemic. This initiative by the talented and successful actor, who is admired and loved equally across age groups and demographics, would go a long way in spreading the message of “wearing masks as a part of our everyday routine” across the country. The campaign aims to make people aware of the importance of wearing face masks.

Peter England roped in Khurrana as brand ambassador to augment the brand’s continuous growth in the menswear sector. Khurrana is widely known for his extraordinary performances in the Indian film industry. He, being a style icon among millennials, would complement the legacy of the brand Peter England to connect with young consumers.

LATEST TOP NEWS
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10

COVID-19 accelerates India’s move to sustainable fashion

COVID-19 accelerates India’s move to sustainable fashion

    Designer Anita Dongre believes, COVID-19 has made Indian brands realize the importance of sustainable fashion production. Her company, House of Anita Dongre, sources ethically produced materials besides adopting innovative and... Read more

Demand recovery to lead Indian textile, apparel market growth in Q2FY21

Demand recovery to lead Indian textile, apparel market growth in Q2FY21

     Recovery in the textile and apparel sector in Q2 FY 21 is likely to be led by increasing demand in the domestic and overseas market, says India Ratings and Research... Read more

With e-com expecting festive season boost, small cities to see high traction

With e-com expecting festive season boost, small cities to see high traction

    Benefitting in a big way from the COVID-19 pandemic, the $27 billion Indian e-commerce market is expected to grow by 40 per cent in 2020. Redseer Consulting expects the market... Read more

Brands, marketplaces expect a strong rebound this festive season

Brands, marketplaces expect a strong rebound this festive season

     Brands as well as online fashion and beauty marketplaces Myntra and Nykaa expect a strong rebound during the festive season after a weak first half impacted by the COVID-19 pandemic.... Read more

Leading Indian brands foray into anti-viral clothing

Leading Indian brands foray into anti-viral clothing

     The pandemic has encouraged many Indian textile and apparel brands, including Reliance, Arvind, Aditya Birla, Donear Group, Raymond Siyaram and few start-ups to enter the market for anti-viral clothing in... Read more

India’s online shoppers to double this festive season: Redseer Consulting

India’s online shoppers to double this festive season: Redseer Consulting

     According to Redseer Consulting, the number of online shoppers in India will nearly double to around 50 million during the festive season this year. This year’s bonanza sales will gain from... Read more

Surendra Savai passes away

Surendra Savai passes away

   Credited for launching the first edition of DFU Publications in 1989, Surendra Tulsidas Savai, President, Mumbai Textiles Merchants Mahajan, passed away on September 15, 2020. He was 81 years old.... Read more

COVID-19: Brands reevaluating luxury businesses in India

COVID-19: Brands reevaluating luxury businesses in India

    COVID-19 is leading to a reevaluation of the luxury business model in India. With the luxury market expected to contract 39 per cent in 2020, businesses across the country are... Read more

Muted demand for ethnic wear expected this festive season

Muted demand for ethnic wear expected this festive season

    With COVID-19 diminishing consumer sentiments, the ethnic wear segment in India could register only 10-20 per cent sales from April to June. However, reports suggest, the arrival of festival season... Read more

Adoption of online shopping to increase post COVID-19: Report

Adoption of online shopping to increase post COVID-19: Report

     A report by KPMG and Retailers Association of India indicates, there will be increased adoption of online shopping, contactless payments and consumers placing safety over price, range and convenience post... Read more

MOST POPULAR NEWS
Go to top

Follow Us On:

Face BookDealersForYou

TWDFUpublications

LNDFUpublications

YouTubeDFUpublications

 Copyright © 2020 DFU Publications. All rights reserved.