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Pretty Secrets doubles retail presence

Online lingerie major Pretty Secrets is looking at doubling its retail presence across the country through exclusive stores and retail counters by the end of 2018.

The brand started with an online store in 2012 and has grown steadily. It has 23 exclusive stores at present and around 250 retail counters. The brand, which also sells its products on e-commerce websites of UAE and South East Asia, Souq and Lazada, may also look at an overseas foray this year.

Pretty Secrets started out with an e-store in 2012. It entered offline retail last year. When it comes to Tier I and Tier II cities, its stores in places like Dhanbad and Imphal are among its top performing stores.

Pretty Secrets wanted to go omni-channel to provide customers a seamless shopping experience. Since the intimate nature of the category requires a specific sales environment, and the unorganised market does not provide the right platform, the brand started with two exclusive stores in Mumbai in April 2017.

The brand is considering vertical integration as an option. The brand offers about 1,000 products in the category of lingerie, night wear, swim wear and active wear.

The company is looking at raising funds for expansion and is constantly in touch with venture capital/private equity players.

 

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