International sportswear brand recently opened a new technology-driven, interactive flagship store in Bengaluru.
The store, spanning across three floors, has a customisation studio, Puma x You. It facilitates customisation using embroidery and print on apparel, footwear and accessories. While there are around 100 design options to choose from, customers can also get their initials on their puma products.
There are elements from Puma’s fifth avenue store in New York, which have been incorporated in the store in Indiranagar. The store features F1 simulators, through which customers can virtually race down the streets of New York City.
The store also displays an interactive screen, which gives consumers access to products that might not be in the store but are available in the warehouse and can be delivered to their homes.
Puma currently has 360 stores spread across 130 cities in India. The company has exclusive stores, and is also present in multi-brand stores, Puma website and other e-commerce platforms.