Sportswear brand Puma plans to open around 10 brick-and-mortar stores in India in the coming 45 days as well as a number of shop-in-shops, reports Fashion Network.
These Pop-up stores will help the brand build relationships with customers even after the pop-up leaves the society, said AbhishekGanguly, Head- Puma’s India and Managing Director, Southeast Asia.
Puma has seen its average transaction value and average basket size grow year-on-year, as staying home has given some families more funds to spend on clothing in lieu of other luxuries in 2020.
In terms of its product offerings, Puma plans to expand its men’s inner wear offerings in India, due to increased demand. Puma also plans to add a wider range of womenswear items, such as bra tops and jackets, to respond to a growing fitness trend, especially among women and across the country.