German sportswear giant Puma India has witnessed strong sales from its online channels amid the COVID-19 disruptions and expects the demand for sports products to pick up in the coming months.
The company has witnessed a spike in new online shoppers on its website and other e-commerce platforms. It expects the demand to grow in the future as a result of increased interest by consumers in sports and fitness during the pandemic.
The company’s mono-brand site has emerged as one of the fastest-growing channels. Its focus on making Puma.com an important part of its e-commerce strategy in the country has helped it during the pandemic. The company has been witnessing new online users buying its products through its company-owned website, as well as other e-commerce digital platforms with an uptick in need-based purchases.
Puma has around 360 stores across 120 cities and is present across e-commerce platforms in India. It had reported a revenue total of Rs 1,413 crore ($212.4 million) in India in the financial year 2019.