Feedback
A pioneer B2B media and publication platform connecting with Fashion Brands & Retail in India

R|Elan launches second edition of EarthTee2

R|Elan ‘Fashion for Earth’ recently launched the second edition of EarthTee2 made in partnership with Lakmé Fashion Week (LFW). The limited-edition EarthTee2 are made using R|Elan GreenGold - the greenest fabric with the lowest carbon footprint in the world - manufactured by recycling 50,000 PET bottles collected at the recently concluded LFW - Summer Resort ’19 edition.

The aim behind unveiling EarthTee2 was to create awareness among people to switch to fashion that not only enhances aesthetics but also helps conserve the environment and our planet. The first edition of EarthTee was launched on last year’s World Environment Day in collaboration with renowned fashion designer Anita Dongre and R|Elan.

Reliance Industries, the owner of brand R|Elan, is one of the largest recycler of PET bottles in India, recycling 2.2 billion PET bottles a year. The R|Elan GreenGold, made from recycled PET, substantially reduces the emission of greenhouse gases, and cuts down on water usage as well. The fabric is made from pre-dyed fibres that don’t require much water.

LATEST TOP NEWS
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10

Corneliani revamps style with a new collection

Corneliani revamps style with a new collection

Corneliani’s new ‘Style & Freedom’ range for Fall/Winter 2019, presents a sophisticated, quintessential masculine and luxurious style through a contemporary filter to create the perfect balance of beauty, comfort and... Read more

Bonny to strengthen market presence, expects 20% growth this fiscal

Bonny to strengthen market presence, expects 20% growth this fiscal

“There is now a complete transformation in the way ethnic wear is handled with the segment becoming almost indispensable,” says Chetan Dharod, Director, Brand Bonny, a premium player in the... Read more

India’s National E-commerce Policy: A boon in disguise

India’s National E-commerce Policy: A boon in disguise

Expected to reach $200 billion by 2026, Indian e-commerce market is likely to have a total user base of 829 million by 2021. This growth will be primarily driven by... Read more

Competition leads brands/etailers beyond metros to smaller cities

Competition leads brands/etailers beyond metros to smaller cities

With competition in India’s metros and Tier I retail markets intensifying on account of escalating labor and real estate costs, many brands are veering towards the Tier II and III... Read more

Bodycare Creations looks to create a niche with new athleisure range

Bodycare Creations looks to create a niche with new athleisure range

“Changing lifestyle preferences and a promising economy are compelling Indian consumers to be more health conscious and add new health and fitness routines to their already hectic lifestyle, primarily benefiting... Read more

Despite slowdown Flipkart, Amazon gear up for the annual festive sale

Despite slowdown Flipkart, Amazon gear up for the annual festive sale

Though industry experts estimate the sales of two of India’s largest online marketplaces, Flipkart Group and Amazon India, to decline by 12-15 per cent sales to $3.7-4 billion during the... Read more

Women’s Wear: Growing choices, higher brand play catalyst for growth

Women’s Wear: Growing choices, higher brand play catalyst for growth

The women’s apparel industry in India is riding a wave of momentum accelerated by relaxed dress codes, fabric innovations, and fusion dressing. Indian women are lucky to have a choice... Read more

Liberty Shoes’ new collection continues its legacy of comfort with style

Liberty Shoes’ new collection continues its legacy of comfort with style

Be it shoes or bags, Liberty always follows its style statement of being comfortable and trendy. The brand, which offers around 522 women’s footwear varieties, 890 men footwear options and... Read more

Numero Uno adds new styles to launch the ‘the real denim’

Numero Uno adds new styles to launch the ‘the real denim’

Our style statement has always been “the real denim,” claims Samresh Das, Design Manager-Denims, Shirts & Outerwear. “We have created new high-waist denim with wide-leg fits that flaunt the feminine... Read more

Young India driving up demand for fusionwear

Young India driving up demand for fusionwear

Fusionwear, a blend of ethnic and western wear often mixed and matched in different style is now most in demand across age groups. The versatility of fusion wear allows it... Read more

MOST POPULAR NEWS
Go to top