Apparel and fabric maker Raymond is planning to set up mini stores in smaller towns, particularly Tier-IV and V towns. Although branded as “The Raymond Shop”, these franchisee-run shops are of a smaller size with a set of curated offerings suited for the local demand. These mini-stores will be of about 800 sq ft, unlike The Raymond Shops of 2,500 sq ft. Investments will also be lower.
Over the last 18 months, the company has added 200 mini Raymond Shops. While the first such store came up in Bitha (in Bihar) in March 2017, the 200th store came up at Hoskote (Karnataka) earlier this month. The company will add another 100-odd mini Raymond shops over the next six months.