Besides launching the Giorgio Armani’s sportswear brand EA7 online, Reliance Brands also opened a store for the brand in New Delhi. Located on the ground floor of Select City Walk, the new store is spread across 560 sq. ft. The interior design was conceptualized by the company’s team of architects. It features white walls and ceiling, geometrical shapes, and the brand’s signature ‘Seven Pattern.’ The consistency in the store space is enhanced by the black bulkhead that wraps it in two luminous rings
The brand has also launched online operations on Reliance’s e-commerce platform Ajio. Launched by Emporio Armani in 2004, EA7 specializes in men’s and women’s sportswear for training, water sports, tennis, basketball, and mountaineering disciplines. It includes garments like branded t-shirts, swimwear, shorts, leggings, and sports bras, etc.