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Reliance retail arm Ajio to enter luxury segment

Ajio is exploring entry into the luxury segment even though it is a niche market. The e-commerce arm of Reliance Retail already offers more than 2,00,000 options from over 1,000 brands and over 50,000 exclusive styles. It recently launched its private label Outryt. Ajio is also adding more kiosks at RJio stores across India, where it helps customers familiarise themselves with its online store and place purchase orders. It plans to scale up the kiosks in Tier II cities soon. Ajio operates 150 such kiosks at present. While other players struggled last year, Ajio saw a 78 per cent year-on-year growth.

Reliance Retail is one of the fastest-growing retailers globally. Reliance Retail currently sells several premium international brands such as Superdry, Gas, Steve Madden and Dune London in its offline stores.

The consumer today is spoilt for choice, be it in terms of options available or the price at which they are accessible. Brands recognise the need to keep the consumer engaged and give a holistic retail experience rather than just a transactional experience. Though consumers are getting used to deep discounting, and price is a critical factor, there are many more levers that retailers today need to leverage to attract and retain customers.

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CMAI’s webinar highlights challenges facing industry today

CMAI’s webinar highlights challenges facing industry today

CMAI organized a webinar on April 5, 2020 on the theme ‘Flourish or Vanish in COVID-19 Economy’. The panelists included CMAI board members Rahul Mehta, Chief Mentor, Rakesh Biyani, President,... Read more

COVID-19: Indian fashion designers seek banks’ help to recover losses

COVID-19: Indian fashion designers seek banks’ help to recover losses

The biggest crisis till date for the apparel and fashion industry, the COVID-19 outbreak is also likely to have a deep impact on Indian designers. As Sandeep Khosla of prominent... Read more

CMAI survey reflects a bleak future for the industry post-lockdown

CMAI survey reflects a bleak future for the industry post-lockdown

Deeply concerned with the economic impact of the lockdown caused by COVID-19, CMAI conducted a survey among members to find out how they were facing the current circumstances; what is... Read more

Digital platforms become the new modes of interaction for Indian brands

Digital platforms become the new modes of interaction for Indian brands

Brick and mortar retailers across India have adopted a guarded approach to the massive growth of e-commerce platforms in India. However, to address the concerns of all parties including consumers,... Read more

Brands face near term losses as retailers shut stores due to COVID 19

Brands face near term losses as retailers shut stores due to COVID 19

With the COVID -19 virus rapidly crawling into the skin of humanity worldwide, apparel brands and retail companies are likely to be severely impacted in the near term as government... Read more

India’s e-commerce competition heats up as Reliance joins the race

India’s e-commerce competition heats up as Reliance joins the race

The Indian e-commerce sector, which saw several ups and downs in the past decade, has completely transformed the shopping patterns of consumers. Though the sector’s growth slowed around the middle... Read more

Coronavirus threatens retail jobs, revenue growth in India

Coronavirus threatens retail jobs, revenue growth in India

The Retailers Association of India (RAI) says, COVID-19 pandemic amid an economic slowdown has hit revenue at Indian retailers selling non essential items like clothes and jewellery by 75 percent... Read more

Despite FDI relaxations, single brand retailers choose local partners for India

Despite FDI relaxations, single brand retailers choose local partners for India

The Department for Promotion of Industry and Internal Trade (DPIIT) recently clarified that single brand retailers, owned by foreign companies, can fulfill their local sourcing requirements by procuring goods produced... Read more

Tracking the imaginative approach to a Fabindia's evolution

Tracking the imaginative approach to a Fabindia's evolution

Shubha Patvardhan, Professor of management at the UD’s Alfred Lerner College of Business and Economics, and J Ramachandran from the Indian Institute of Management Bangalore in their award-winning paper ‘Shaping... Read more

Tjori dedicates itself to beauty and strength of traditional Indian heritage

Tjori dedicates itself to beauty and strength of traditional Indian heritage

With its rich traditions and culture, love for ethnic wear never fades in India. Though many new trends and styles have been introduced lately, ethnic wear continues to be the... Read more

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