Feedback
A pioneer B2B media and publication platform connecting with Fashion Brands & Retail in India

Reliance Retail invests in data analytics

Reliance Retail is aggressively investing in data analytics. The aim is to go hyperlocal and dive deeper into catchments. The company is targeting store-specific assortment to maximize sales in the next financial year. The mindset has shifted from scaling the size of the store based on the magnitude of the city to scaling the size of the assortment according to catchment. With the ability of data analytics and artificial intelligence, Reliance Retail hopes to be able to stock store-specific assortment in a matter of six months to one year.

The retail arm of Reliance Industries handles key formats like apparel, footwear and toys and currently puts together about 50 relevant assortment combinations in its stores across the country. The plan is to create as many as thousand combinations for each of its stores by the end of 2020. The retailer has deployed a technology team to develop applications in order to create a seamless online and offline experience in the coming financial year. One customer view and one product view features will be executed. The online-only customer will be recognized at the outlet on entry and will be served by the staff based on their online buying behavior. Adoption of the technology will enable the customer to buy online and even take a refund offline. This technology may be implemented in the next few months.

 

LATEST TOP NEWS
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10

109 F to expand retail footprint

109 F to expand retail footprint

Launched in 2006 by Creative Lifestyles, 1090F is a leading women’s western wear brand. In a relatively short span of time, the brand has seen tremendous success in overseas markets... Read more

Kiabza - Decluttering wardrobes and monetizing them

Kiabza - Decluttering wardrobes and monetizing them

Actress Evelyn Sharma is taking her the next step towards responsible fashion. To buy only second-hand clothing is her New Year’s resolution for 2020, and it’s an easy one she... Read more

Employment generation to fuel garment industry growth in India

Employment generation to fuel garment industry growth in India

According to Axel Baumanns, Product Management and Sales, Kannegiesser, the garment industry in India is suffering. Speaking at the recently held GTE exhibition, he said, “Countries like Bangladesh, which proves... Read more

Tier II cities driving sportswear market in India

Tier II cities driving sportswear market in India

Tier II and III towns in India are driving demand for sportswear. The main factor behind this is the growth in e-commerce sales. A host of smaller cities, those like... Read more

Automation increasing efficiency, transparency and sustainability amongst garmen…

Automation increasing efficiency, transparency and sustainability amongst garment manufacturers

The Indian subcontinent is moving towards automation as it reduces the overhead cost per unit of garment. People are investing in garment production need to be aware of these processes... Read more

Aditya Birla Fashion and Retail plans to open 500 outlets

Aditya Birla Fashion and Retail plans to open 500 outlets

Aditya Birla Fashion and Retail (ABFRL) plans to open more than 500 outlets this year. As of now, there are some 3,000 outlets. ABFRL is the country’s largest clothing firm... Read more

LFW Summer Resort 2020: Celebrates fashion with sustainability

LFW Summer Resort 2020: Celebrates fashion with sustainability

Mumbai hosted the Lakme Fashion Week Summer/Resort 2020 from February 12 to 16. An exuberant celebration of fashion this edition showcased an amazing level of creativity from eccentric summer prints... Read more

Focusing on innerwear and activewear, Artimas Fashions aims to launch many brand…

Focusing on innerwear and activewear, Artimas Fashions aims to launch many brands

After working as a brand consultant for two decades, Nischal Puri launched Artimas Fashions in collaboration with popular Kolkata-based hosiery manufacturer Lux Industries. His aim was to build an aspirational... Read more

Uniqlo to strengthen Indian presence with new stores, products and initiatives

Uniqlo to strengthen Indian presence with new stores, products and initiatives

Despite its Indian debut happening at a difficult time, Japanese retailer Uniqlo received a warm welcome with around 400 people lining up at its store on its opening day. The... Read more

CMAI announces a new initiative, Vendor Sourcing Fair

CMAI announces a new initiative, Vendor Sourcing Fair

A new initiative of the CMAI, the Vendor Sourcing Fair will be held at the Hotel Sahara Star, Mumbai from April 22-23, 2020. “This fair will facilitate vendorship business between... Read more

MOST POPULAR NEWS
Go to top