Rent It Bae has launched the country’s first tech-enabled store in New Delhi and it will offer individualised services and interactive technology to customers. The store will allow customers to pick garments with minimal human interference. The customer just has to place the garments in front of the smart screen, which will give out details for fabric, designer, size chart, rental costs, MRP, security, etc.
The store also gives customers the idea to try out products without any manual or sales staff intervention, thus making it into an intensely personal experience. The fashion rental service was launched in 2016 and offers services in New Delhi, Mumbai, Pune, Hyderabad, Bangalore, Ahmedabad, Lucknow, Jaipur, Chandigarh, Ludhiana, and Indore. Rent It Bae allows customers to rent designer clothing for four days or more for ten and 15 per cent of the garment’s retail price.
Some of the brands that the business offers for rental include high-end labels such as Anita Dongre, Tarun Tahiliani, and Ritu Kumar.
India’s fashion market is projected to grow at 15 per cent compound annual growth rate till 2022. Mobile platforms are expected to influence more than two-thirds of both apparel and fashion accessories purchases by 2022.