Reliance Brands will have exclusive distribution rights for Replay brand in India. The first two flagship stores are to open in Delhi and Mumbai in 2019. The agreement signed with Reliance Brands for the distribution of Replay apparel, footwear and accessories will start with a Spring/Summer 2019 collection.
Matteo Sinigaglia, CEO and owner of Fashion Box stated in the brand's ongoing internationalization process, India represents a strategic country, and joining forces with Reliance Brands, leader in the fashion and casual wear segments, will allow them to take a premium positioning in the Indian market. Darshan Mehta, President and CEO, Reliance Brands says denim is the most multipurpose garment and Replay has been synonym for highest standards in denim for more than 30 years. The increased purchasing power is perfect catalysts for Replay's growth in India.
Replay is known for its innovative flair, characteristic Italian design and superb quality of denim. It currently has 121 mono-brand stores and 131 shop-in-shops internationally.