In a recent media interview with exchange4media.com, Charan Narsimhan, Managing Director, Indian Terrain has said, he expects the retail industry to improve slowly and with the festive season, sales are expected to increase to a good extent. Even though footfalls in stores has been low, there is reasonable demand and conversions in with the unlocking.
With Work From Home being the new normal and online classes, preference for T-shirts, shorts, joggers and ringer t-shirts has increased. Indian Terrain launched the Marvel and Winter collection in the kids and boys segment this festive season. It is also running several offers and discounts in stores and online.
Indian Terrain is currently focusing on small town India with the launch of 20 new retail stores in Tier II and III markets in FY 20-21. It has also re-launched its website with enhanced user interface and omni-channel experience order fulfillment being implemented from stores.
The brand has also introduced multiple consumer-centric initiatives for seamless engagement digitally. It has launched a “Store to Door” service whereby a curated virtual catalogue is sent to the customer via WhatsApp and product is delivered at the customer’s doorstep.