13 July 2022, Mumbai:
Athleisure brand Cava will feature its products on the online platform Meolaa. Cava’s products include joggers, sweatshirts, crop tops, hoodies, sports bras, and more.
Cava follows sustainable practices at all stages of the business from sourcing materials and fabrics to ethical labor regulations and spreading the message of mindful consumption and elongated product lifecycles.
Cava’s trendy apparel is made with premium, sustainable fabrics integrated with international design trends and comfortable silhouettes.
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Founded in 2022, Meolaa aims to be one of the most inclusive shopping platforms in India and currently houses over 15,000 products across six verticals such as apparel for men and women, home décor, baby products, and beauty essentials, among others.
The integration of Cava brand into this purpose-led, curated platform is expected to add value by supporting the fitness and lifestyle goals of Meolaa’s new-age buyers.
The partnership will help deliver a unique e-commerce experience for consumers by providing alternatives to fast fashion brands that evoke a sense of mindfulness towards conscious consumption.
The rising level of health-consciousness is encouraging consumers to indulge in purchasing apparel for gym sessions and personal training, adventure activities, and more. This has further created a need for brands like Cava to offer these category products to the health-focused audience.
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